Tag: brand marketing

57 percent internet users prefer internet content in Indic languages in urban India: Report

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

23 percent believe internet is too difficult to understand and 22 percent are users are not aware of the benefits of the internet.

Maharashtra to check global fast food chains’ and McDonald’s outlets in the state

The FDA has suspended the license of a McDonald's outlet in Ahmednagar, prompting the chain to delete the word "cheese" from various items. The authority is also pushing the chain to extend the corrective action state-wide and even nationally. (Image source: Moneycontrol)

The state will run a check for misleading promotion of non-cheese items as containing cheese.

Anant Ambani: My vision is to build the world’s most advanced wildlife institute in Jamnagar

The Jamnagar facility also houses a huge elephant rescue centre, where more than 200 elephants have been rescued from all over India. The facility has more than 300 to 400 professionals caring for elephants that need healthcare support, Anant Ambani added. (Image source: News18)

In a conversation with Network18’s CNN-News18, Anant Ambani talked about the state-of-the-art medical centre for rescued animals in Jamnagar.

SpiceJet’s turbulent aviation journey: Explained

In February, SpiceJet announced its plan to cut down on its workforce. Around 1,400 employees, which constitutes 15 percent of the total workforce are likely to be given the pink slip. (Image sourced via CNBC-TV18)

Starting as a regional airline in 2005, SpiceJet faced various lows of financial turmoil and survival struggles. What was the cause for the airline’s fall from grace? Let’s find out.

One One Six Network enters into a strategic alliance with Centrick Marketing Solutions

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

Through this alliance, Centrick Marketing Solutions’ clients will have the ability to leverage and utilise One One Six Network’s global database of human brands, sports personalities, actors, celebrities, category specialists and market voices.

Amazon Pay gets RBI’s payment aggregator license

The regulator gave its go ahead to the payments app to carry out business as payment aggregator, which will allow it to facilitate ecommerce transactions through its app, Moneycontrol reported. (Representative Image: Christian Wiediger via Unsplash)

Amazon Pay secures payment aggregator license from RBI. The RBI has given the license to as many as 10 companies since the start of 2024, including Zomato, Juspay, Decentro, Zoho and Stripe.

PhonePe SmartSpeakers ropes in Mammooty, Kichcha Sudeep and Mahesh Babu for its celebrity voice feature

Using famous celebrity voices from different regions will make the payment experience for customers as well as merchants even more interactive. (Images sources via Forbes India and Instagram)

PhonePe had previously also launched the celebrity voice feature on its SmartSpeakers in collaboration with the iconic Indian actor, Shri. Amitabh Bachchan in Hindi and English languages.