brand marketing – Page 42

Truecaller launches AI-enabled call recording in India with transcription and call summary

Truecaller’s AI powered Call Recording solution will be available as a part of the brand’s Premium plan, starting at INR 75 per month or INR 529 per year. (Image source: Moneycontrol)

The integration of AI into the newly launched call recording feature allows for a detailed transcription of the entire phone call, along with an AI-generated call summary.

How Ballabh Prasad Agarwal’s Priyagold became a nostalgic icon

In 2023, Surya Foods achieved sales of 3000 CR. Despite Agarwal's passing at 72, Priyagold remains a prominent brand in the biscuit industry. (Representative image by Rene Porter via Unsplash)

With popular brands like Butter Bite, CNC, Snacks Zig Zag, and Marie Lite under its umbrella, Priyagold has become one of India’s favourite tea-time biscuits.

Uber CEO Dara Khosrowshahi explores India’s EV Landscape, travels in Bajaj’s EV rickshaw

Electric vehicles offer a cleaner, quieter, and more efficient mode of travel. Uber's involvement in promoting e-mobility aligns with broader efforts to reduce carbon emissions and combat climate change. (Image sourced via Forbes)

Uber’s CEO Dara Khosrowshahi’s ride highlights company’s push for sustainable solutions in India’s electric vehicle sector.

Air India’s new in-flight “safety Mudras” film gets mixed response on the Internet

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

While it seems like the majority of viewers have praised Air India’s new video for spotlighting Indian culture, some have said it is inadequate as an in-flight safety film.

Global AI investments: Marketing and Advertising solutions key focus area in India across verticals

Adobe’s latest innovations allow creatives to free up time to focus on unique creative expression, as well as work on more strategic, higher-value work. (Representative image by Possessed Photography via Unsplash)

The AI investments landscape: Data & Analytics strong across regions and verticals; High Marketing traction in India.

ITC Sunfeast becomes the food partner of Royal Challengers Bangalore

ITC Sunfeast Baked Creations announced its partnership with Royal Challengers Bangalore (RCB) as the Official Gourmet Food Partner for the Women's T20 League 2024.

This partnership will see the brand integrate seamlessly into the T20 sports ecosystem, offering the widest variety of heavenly croissants and pull-apart bagels during the tournament.

Google Analytics 4 to introduce updates to its advertising space; users to get more tailored experiences

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

It will introduce to dedicated spaces for G.A 4 users – one for marketers, where they will be able to track and analyse campaigns and two, for behavioural insights.

Demand for AI talent growing at 15 percent in India: Nasscom BCG report

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

Find out what sectors are increasing AI investments and the skills companies are looking for in an artificial intelligence-powered age.

India Yamaha Motor becomes official sponsor of Monster Energy Yamaha MotoGP Team

'The Call of the Blue' brand campaign has already resonated deeply with young Yamaha fans across India, embodying their aspirations and spirit.

As a testament to this partnership, the iconic logo of IYM’s acclaimed brand campaign, ‘The Call of the Blue,’ will prominently feature on the front cowls of both Fabio Quartararo’s and Alex Rins’s YZR-M1 bikes throughout the season.

Jameson and Absolut-maker Pernod Ricard sees strong demand for spirits in India

Strategic International Brands are in very strong growth, notably Jameson, Absolut and The Glenlivet. The company also saw Good growth on Seagram’s whiskies. Pernod Ricard sait it expects strong growth in H2. (Representative image by Adam Wilson via Unsplash)

Alexandre Ricard, Chairman and Chief Executive Officer, Pernod Ricard, said, “With a diversified footprint spanning mature and emerging regions and a broad presence across spirits categories, we are able to weather volatility and continue to gain share in many markets.”