brand marketing – Page 46

Pfizer partners with Publicis; launches AI platform Charlie

Seamlessly supporting multiple languages, it integrates with Yellow.ai's omnichannel customer service platform, delivering a comprehensive and personalized support experience. (Image source: Moneycontrol)

With the assistance of Publicis Groupe and the foundational technology of Marcel’s AI platform, Charlie has been designed to serve as a central nucleus for content creation, editing, fact-checking, and legal reviews, BNN Breaking stated.

Aditya Birla Group launches paints business Opus; aims for Rs 10,000 crore gross revenue within 3 years

Kumar Mangalam Birla also said that the paints business will have 120 depots, reach all cities, cover one lakh people by July and an additional 50,000 by the end of 2024. He intends to replicate the distribution reach of its cement business UltraTech in the paints business. (Image source: Moneycontrol)

Kumar Mangalam Birla, chairman of the Aditya Birla Group, said the company aims to secure a profitable second position in the market in the coming years.

Reddit signs $60 million deal allowing Google to train AI models on its content

A new Cloud partnership with Google will enable Reddit to integrate new AI-powered capabilities using Vertex AI. Reddit intends to use Vertex AI to enhance search and other capabilities on the Reddit platform. (Image source: Unsplash)

The expanded partnership with Reddit does not change Google’s use of publicly available, crawlable content for indexing, training, or display in Google products, the search giant said this week.

Samir Shah: Meet the BBC’s first Indian-origin chairman

Samir Shah was appointed a CBE for services to Television and Heritage in the 2019 Queen’s Birthday Honours. He was previously made an OBE in the 2000 New Year’s Honours List. (Image source: Wikipedia)

The 72-year-old has now been confirmed in the four-year term role and will take charge as the UK’s public broadcaster BBC’s first Indian-origin Chair.

Ikea India closes a Mumbai city-format store; cites viabilty issues

“This strategic decision is at the back of the learnings we have had in terms of customer experience and aligned to our vision of creating a leaner and faster retail business in the country,” the company said in a statement. (Image source: Unsplash)

The company had opened the store two years ago as a city-format store.

Byju’s founder Byju Raveendran, wife Divya Gokulnath, brother Riju Raveendran, won’t attend EGM: Report

Byju Raveendran, his co-founder and wife Divya Gokulnath, and his brother Riju Raveendran have decided to skip the meeting. (Image source: CNBC-TV18 and News18)

Troubled edtech firm Byju’s founder Byju Raveendran and the company’s other board members Divya Gokulnath and Riju Raveendran, won’t attend EGM called by the company’s investors to oust them.

MakeMyTrip and Government of Goa’s tourism department sign an MoU

The Memorandum of Understanding (MoU) signifies a significant stride forward, introducing a range of inventive programs to spotlight Goa's hidden inland gems, its diverse cultural heritage and culinary customs. (Image source: Unsplash and X)

This joint endeavor seeks to enhance tourism in Goa, aiming to transform it into a year-round destination.

Tech retail company ace turtle launches lifestyle apparel brand Dockers

Commenting on the launch, Nitin Chhabra, chief executive officer, ace turtle, said, "We are thrilled to introduce the globally renowned Dockers experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi."

This partnership brings Dockers’ legacy of clothing to the Indian market, catering to the evolving needs of the modern Indian consumer.

Indian Railways ties up with Swiggy

This facility will be launched in the first phase at four railway stations i.e. Bengaluru, Bhubaneswar, Vijayawada and Visakhapatnam, said IRCTC in a stock exchange filing. The e-catering service will be "available soon", said IRCTC. (Image source: Unsplash)

Indian Railway Catering and Tourism Corporation has tied up with Swiggy for supply and delivery of pre-ordered meals.