Tag: brand marketing

Karnataka HC to Byju’s parent: Any resolution passed in EGM to be invalid until final hearing

The culmination of the rights issue will set the stage for the launch of BYJU’S 3.0, which is the world’s most advanced suite of AI-first products that are aimed at hyper-personalizing education at a global scale. (Image source: Facebook)

Byju’s had shared in a statement that the reasons for the EGM included removing Divya Gokulnath and Riju Raveendran as directors, and Byju Gokulnath as chief executive officer and chairman, was to disrupt the management and control the operations of the company.

Uber signs MoU with ONDC to explore opportunities for Uber’s expansion

Uber's core ride-hailing business suffered a significant setback during the pandemic, with lockdowns restricting movement from one place to another. (Image source: Unsplash)

Uber’s chief executive Dara Khosrowshahi stated that one of their ‘biggest’ growth strategies is to expand into low-income based, and they don’t want to be reduced to being an upper middle class product.

57 percent Indians prefer AI tools over human interaction: Adobe

Indian brands are world leaders in adopting customer data management (89 percent), and almost all have the data to balance personalisation and privacy (95 percent). (Representative image by Marco Bianchetti via Unsplash)

The study also revealed that 59 percent of Indian consumers will stop or consider not buying from a brand that isn’t transparent about personal data use.

Nothing appoints Ranveer Singh as brand ambassador

Recently, Nothing confirmed the global launch of its upcoming smartphone, Phone (2a), on March 5th. The event will be live-streamed from an in-person gathering in Delhi, India, bringing together thousands of people.

The actor will feature in digital, print, and TVC campaigns for Nothing phones.

Consumer products volume expanded by 5.2 percent in December quarter: Kantar

Consumers, whose preferences have been inclined towards cheaper products, has resulted in the companies slashing prices in the past three quarters. But, this has not boosted volumes. (Representative Image: Hanson Lu via Unsplash)

As per global research firm Kantar, the consumer industry of India is price sensitive, and were faced with a demand crunch after the companies raised the sticker prices (the advertised retail price) by a quarter in the past two years.

Apple introduces new first-party app – Apple Sports

The users of Apple TV can switch to watching the live game with just a tap, and the favourites that have been selected can be synced with the Apple TV app and Apple News in order to offer relevant recommendations. (Image source: Moneycontrol)

The app, which is currently available in the US, UK and Canada, has been introduced for ‘speed and simplicity’, as it also comes with an ‘easy-to-use’ interface.

Spotify launches in-house music advisory agency for brands

Spotify India's Amarjit Singh Batra stated, "At Spotify, we are making it easy for them by working on plans and offers which suit everybody. From monthly offers to annual offers, they are priced very competitively. We have offers and products like Duo which is for two people. We have products like family plans which are for multiple people in the household. There are student plans also." (Image source: Moneycontrol)

With AUX, Spotify aims to use its expertise to counsel brands about how best to use music to enrich their campaigns and connect them with emerging artists to help them reach new audiences.

Digital custom charges: Streaming a movie abroad may come with taxes

The legal notice was sent to Netflix in January where the KKCL lawyers had mentioned that the usage of registered trademark ‘killer’ for the film ‘Killer Soup’ would cause KKCL "irreparable loss, harm and damage, and damage to their goodwill." (Representative Image: Mollie Sivaram via Unsplash)

WTO has kept online transactions free of tariffs throughout the internet age.