brand marketing – Page 48

Yum Restaurants sells 4.4 percent stake in Devyani International

As of December 30, Yum Restaurants India held 5 crore shares in Devyani International. Yum Restaurants India had bought a 4.41 percent stake in Devyani International in September 2021 after which it had maintained its stake in the company. (Image source: YouTube)

As highlighted by National Stock Exchange (NSE), Yum Restaurants India sold 5,30,83,330 shares, which amounted to its 4.4 per cent stake in Devyani International.

The digital shift: Personalisation driving sports fan engagement in India

eferred interface for sports content consumption shifts to digital platforms in India, the path to success for sports organisations lies in personalised experiences grounded in first-party fan data. (Image sourced via X)

As per a YouGov report in 2023, 47 percent of engaged fans in India actively use social media for consuming sports content, surpassing the global average of 33 percent.

India to be the third largest economy by 2027 with $5 tn GDP: Jefferies

India is also now the fifth largest equity market in the world and the market cap will likely touch $10 trillion by 2030, said Jefferies. (Image source: Moneycontrol)

India has a consistent history of growing at 10-12 percent in USD terms over the last 10 and 20 years, as per reports.

MIB’s Anurag Thakur to launch various online portals for RNI and CBC

Thakur shared, “We should all keep sports at the forefront. It’s a soft power."

Union Minister of I&B Anurag Thakur will launch online portals of the Central Bureau of Communication (CBC), Registrar of Newspapers of India (RNI) and New Media Wing and Digital Addressable System (DAS) today.

Rural demand fails to rise for FMCG sector despite falling commodity prices and strong GDP

FMCG companies had expected a revival in rural consumption, as commodity prices began to cool off in 2023. Photo by Daria Volkova on Unsplash)

Low incomes due to erratic rains and low savings due to the pandemic continued to weigh on rural demand recovery.

Popeye’s to be fastest QSR in India to reach Rs. 1000 crore revenue: Jubilant’s Sameer Khetarpal

The company plans to open around 200 new Domino’s stores and an additional 30-35 Popeye’s stores in the coming 18 months. (Representative image by Jonathan MONCK-MASON via Unsplash)

The American fried chicken restaurant chain has 33 stores in 11 cities in India. Sameer Khetarpal, CEO and MD of Jubilant Foodworks, expects the number to reach 100 by next year.

The Body Shop India operations not impacted by UK business restructuring: Quest Retail’s Shriti Malhotra

In February 2024, The Body Shop’s UK business had fallen into administration, putting more than 2,000 jobs and 200 stores at risk. The retailer, owned by private equity firm Aurelius, appointed administrators at FRP Advisory on Tuesday. It said the move was the best way of securing the brand’s future. Aurelius agreed to buy The Body Shop late last year in a deal that valued the retailer at £207 million ($262 million). (Image source: ContactPigeon)

The administrators announced job cuts and store closures in the UK market.

Poonam Pandey: Some people benefited monetarily from my fake-death post

In early February, Pandey’s team announced via Instagram that the actor and model had died of cervical cancer. However, a day later an alive Pandey released a video on Instagram stating that she was fine and the news of her demise was part of a campaign to raise awareness on cervical cancer. The stunt left the internet divided. (Image source: News18)

Indian model and actor Poonam Pandey took to Instagram to explain the effects of the fake-death stunt in early February.

FMCG major ITC looks at purchasing Peak XV’s stake in Prataap Snacks

Network18's Moneycontrol was the first to exclusively report on the promoters of Prataap Snacks Limited (PSL) being in discussions to sell a controlling stake in the listed company.

ITC is evaluating the purchase of Peak XV’s 47 percent stake in homegrown foods major Prataap Snacks.

The Health Factory rolls out a new campaign starring food connoisseur Kunal Vijaykar

Kunal Vijaykar, renowned for his popular YouTube channel "Khane Main Kya Hai," is paired with upcoming fashion and lifestyle influencer Janvi Limbachiyaa, the duo engages in playful banter that perfectly encapsulates the spirit of #TuJaantaNaiMeraBreadwalaKaunHai. (Stills from the campaign)

The campaign showcases a range of zero maida and protein-rich breads, allowing individuals to relish the taste and wholesomeness of their breakfast and all-day meals guilt-free.