brand marketing – Page 53

Dalmia Cement rolls out ‘RCF Strong toh Ghar Strong’ campaign featuring Ranveer Singh

The All India Organisation of Chemists and Druggists (AIOCD) had asked that Mankind withdraw its advertisement for vitamin supplement HealthOK, featuring Ranveer Singh, under the Consumer Protection Act 1986 and Sales of Goods Act 1930. (Image source: News18 Hindi)

The campaign will be launched through a comprehensive multimedia approach with Singh adding much efficacy to the brand’s message of predominant technical knowledge, and peerless service, as amplified by the slogan, “RCF Strong toh Ghar Strong”.

Donald Trump launches his own sneaker line

He showcased the first sneaker, a pair of golden high-top shoes priced at $399 called the ‘Never Surrender High-Top Sneaker’. (Image source via Newsweek)

Trump unveiled ‘Trump Sneakers’ at the SneakerCon in Philadelphia.

FICCI holds first Indian delegation in Saudi Arabia

The four-day FICCI CEOs delegation to Saudi Arabia (Feb 18-21) will chart out ways to strengthen economic bilateral relations between the two nations. (Image source: CNBC TV18)

The delegation will interact with the Saudi-India Business Forum along with discussion with NEOM community on sectors including land mobility, health and well-being, tourism, education, research and innovation along with NEOM Investment Fund.

Is Indian coffee the next big entrepreneurial opportunity?

Karnataka, Kerala and Tamil Nadu contribute to 97 percent of coffee’s production.

Coffee café franchise market estimated to be 550 million dollars.

Amazon delivers customer orders at 4,500 feet above sea level in Indian Himalayas

For the delivery associates, the journey is more than just a road—it’s a promise that involves an unusual mountain path for a 25-kilometer bike ride and an over 3-kilometer trek .

59 percent choose ICE and EV engines under Rs 10–25 lakh for conscious hybrid tech: Report

From a brand loyalty perspective, the top three reasons to switch vehicle brands away from a manufacturer brand family include a desire to gain access to new technology/features, trying something different and upgrading to a premium brand. (Image source: Moneycontrol)

Affordability is a critical factor influencing purchasing decisions, with 80 percent of the consumers choosing a vehicle within Rs I5–25 lakh price range

Tiger Woods unveils Sun Day Red apparel brand with TaylorMade

In partnership with TaylorMade, the footwear and apparel line’s menswear debut will be sold exclusively at SunDayRed.com in the U.S. and Canada starting May 1st. (Image source: Moneycontrol)

Through this association, TaylorMade would be offering what it calls premium apparel.

From local to global: India’s wealthiest YouTubers

Many notable YouTubers have attained millionaire status through various monetization methods, with some relying primarily on advertising revenue.

From humble starts to Bollywood debuts, the YouTubers from India have achieved global recognition, inspiring others to create content and follow their aspirations.

Domestic two-wheeler industry to witness double-digit revenue growth next fiscal: Hero MotoCorp CEO Niranjan Gupta

In October 2020, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. The deal envisages Hero MotoCorp developing and selling a range of premium motorcycles under the Harley-Davidson brand name in the country. (Image source: Moneycontrol)

The country’s largest two-wheeler maker, which reported a total income of Rs 10,031 crore in the October-December quarter this fiscal, also expects the entry-level segment to do better going ahead.

Equitas SFB becomes official banking partner for Chennai Super Kings

As per reports, an IPL team was fined Rs. 9 lakh by the BCCI for posting a video on social media during an on-going game. (Image source: Moneycontrol)

Through this collaboration, Equitas is introducing a range of banking benefits up to seven percent interest on savings, no maintenance charges, reward points on all debit cards, and contactless KYC video services