brand marketing – Page 64

Passenger Vehicles segment records 3,93,250 units sale and 13 percent YoY growth

The downturn was influenced by heavy discounting and selective financing further affected by economic worries and the electoral climate.

While growth and optimism continue within the commercial 3W market, intensified competition from electric models underscores a significant market shift – now 55 percent electrified.

Mahindra Finance & IBM collaborate to drive financial inclusion

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

This app will enable consumers from both metros and non-metros to have 24×7 digital access to avail and manage products & solutions.

Pizza Hut and Tinder team up for a special Valentine’s month treat

As part of the collaboration, Tinder users in India will encounter a Pizza Hut Profile Card within the Tinder app.

This partnership capitalizes on the shared values of both brands: creating moments of joy and fostering purposeful connections.

Tata Passenger Electric Mobility slashes prices of bestselling EVs

The India EV market experienced an increase. (Image sourced from CNBC)

Tata Passenger Electric Mobility has slashed the prices of Nexon.ev and Tiago.ev, with the objective of making EVs more accessible to Indian customers.

Akasa Air enters into partnership with digital agency The Content Lab

Since its launch in August 2022, Akasa Air has served over 7.75 million passengers and connects with 21 cities. (Representative Image via X/AkasaAir)

The Content Lab will oversee Akasa’s social media marketing, digital initiatives, and content creation mandates.

OnePlus’s brick and mortar retail presence plans hit a bump; OnePlus phones spotted in grey markets

ORA is the registered Organised Retail Association which has 23 members including Poorvika, Sangeetha, Big C, and Pooja in the Southern and Western regions. (Image source: Unsplash)

Due to a lag in margins, negligible in-store promoters, delayed supplies and very small on-ground team, retailers have questioned the feasibility of the company’s expansion strategies.

From k-khana to k-drama; hottest Valentine’s Day culinary trends: Godrej report

According to reports, Zepto, Swiggy Instamart and Zomato’s Blinkit, saw their highest ever single-day sales, breaking previous records on New Year's Eve. (Representative image by Niranjan Photographs via Unsplash)

Here are the hottest culinary trends destined to captivate your loved one this Valentine’s Day.

2023 saw maximum intercity travel by Indians: Uber report

The index highlights key trends, including the most popular destinations as chosen by riders in 2023, which is a list of popular tourist destinations, off-beat routes, and religious pilgrimages. (Representative image by Kendal Percimoney via Unsplash)

2023 saw the highest ever Intercity trips booked on the Uber platform, buoyed by a sharp rise in leisure and religious travel in the country, and backed by the marked improvement in the road infrastructure.

Mahindra Finance to collaborate with IBM to launch new super-app

Dabur's consolidated revenue is expected to register mid-single digit growth during Q4 FY24. (Representative Image: Mathieu Stern via Unsplash)

The super-app will act as a digital enabler for customers in metro as well as non-metro cities. It will provide them with 24×7 access to products and solutions in a simple and secure manner.

Viacom18 and JioCinema announce new innovations for advertisers ahead of IPL

Each proposition being unveiled this year has been carefully curated to enhance the brand’s proposition and increase the potential of scale and targeting possibilities they can extract on digital. (Image sourced via Twitter - @IPL)

Every proposition from JioCinema this season has been developed to address a specific use case, such as creating better brand impact, sharper brand integration, friction-free lead generation, and drive better engagement through innovation.