Tag: brand marketing

Self-care brand 82°E rolls out a campaign for 82°E Man, men’s skincare products

The latest offering includes an innovative 2-in-1 Moisturiser with SPF 40 PA +++ with Gotu Kola and Ceramides, and a 3-in-1 Face, Beard and Body Cleanser with Arjuna and Betaine in two fragrance variants: Fresh Citrus and Woody Oud.

The launch campaign of 82°E Man has been conceived and executed by Tilt Brand Solutions, a part of Quotient Ventures – in association with design studio Sharpener. The campaign highlights an approach to self-care.

Banijay Asia forays into SouthEast Asia through CreAsia Studio

Jessica Kam Engle has been appointed as executive vice president and business head of CreAsia Studio. Her responsibilities will include focusing on local collaborations for local originals and Banijay IP adaptations. (Image source: Official website)

Banijay Asia, a joint venture between Dhar and Banijay Group, had established the company and also owns Endemol Shine India.

How retail media channels are boosting marketing initiatives: Publicis report

The playbook recommends use of multiple retail media formats to help enhance reach and performance, including video ads and display ads in conjunction with native ad formats. (Representative Image: Lucrezia Carnelos via Unsplash)

Retail media channels are increasingly popular in growth marketing. 97 percent of marketers are fully aware of retail media, with 69 percent of them having used or currently using it for growth marketing initiatives.

Tata Motors and Bandhan Bank sign MoU to finance commercial vehicle buyers

Tata Motors' commercial vehicles and Tata Daewoo range in Q4 FY24 were at 1,11,591 units, down 6 per cent over Q4 FY23. (Image source: Moneycontrol)

As per the MoU, Bandhan Bank will offer convenient financing solutions to customers across the commercial vehicle portfolio of Tata Motors. The customers will benefit from the lender’s wide network across the country as well as its easy repayment plans.

India is our second-largest revenue source after North America: Timex’s Tobias Reiss-Schmidt

According to Reiss-Schmidt, purchasing a smartwatch doesn’t mean someone is lost to the analog watch brand entirely. In fact, we welcome smartwatches as an entry point. Many consumers start with a smartwatch, using it during workouts or travel, and later switch to an analog watch for different occasions like night outs and others.

Timex Group President and CEO Tobias Reiss-Schmidt spoke to Storyboard18 about the company’s ‘Waste More Time’ campaign and how it aligns with the vision for the brand in India and globally.

Viacom18 announces TVS Eurogrip as title sponsor for JioCinema’s ‘Jeeto Dhan Dhana Dhan’

When a user receives a coupon, advertisers seize the opportunity to distribute discount coupons in abundance, creating a funnel of impressions, engagement, and redemption—all unfolding seamlessly while the match is in progress. This unique scenario unfolds rarely during live events, making it an exceptional opportunity for advertisers to make a significant impact. (Image source: Facebook)

The announcement of a title sponsor for Jeeto Dhan Dhana Dhan comes on the back of a sharp rise in gamification of content, a trend benchmarked in new ways by JioCinema with over a billion game plays last season of the IPL.

Cheil India launches ‘Unbelievable Delight’ for MG Motor India

Alongside traditional advertising channels such as print, radio, and digital, this multimedia campaign is anchored by a series of three thematic films. (Stills from the campaign)

The campaign comprises one film each for its three SUVs- Hector, Astor, Gloster. The films feature two protagonists in different settings, an Indian and a Brit, discussing the unbelievable prices that MG Motor India is offering on its 2024 models and trims.