Tag: brand marketing

90 percent parents feel Alexa helps their kids stay mentally active

Indian customers have showcased an increased interest in celebrities and sports icons in the past year, for which they turned to Alexa for answers. (Representative image by Andres Urena via Unsplash)

Whether it is asking Alexa for rhymes, stories, games, and general knowledge, or taking its help to manage day-to-day tasks like smart home control, alarms, reminders, and more – the ease and convenience of using simple voice commands with Alexa has made it a popular companion for kids and parents alike.

Stylist dyes client’s hair with Ujala; garners responses from Blinkit and Swiggy Instamart

In colour therapy, blue is considered the direct opposite of yellow and yellowish-orange hues. Thus, employing blue can effectively counterbalance hair tones that appear overly yellow or orange.

In a viral video, stylist Rahul Kalshetty is seen dying his client’s hair with Ujala. Brand’s have responded in a hilarious way. Find out.

Supreme Court grants interim protection to Halal India from ban on Halal-certified products

The notification also read that Halal certification of food products was a parallel system, which led to confusion regarding the quality of the food items, and was against the basic intention of the Act, stated the media report. (Image source: Official website)

In November 2023, Uttar Pradesh had banned the production, storage, distribution and sale Halal-certified products.

Castrol leverages its Fast Scan App to engage stakeholders, including mechanics

With the 'Castrol Activ Scan & Win' contest, Castrol India plans to offer numerous prizes to the winning mechanics and consumers including three SUV Cars, 100 Motorcycles, 200 mobile phones, 5000 e-commerce.

The contest is spearheaded by Castrol’s Fast Scan App, a digital incentive platform designed for key stakeholders, including mechanics, retailers and consumers.

Unused corpus of Rs 2000 crore raised may come to Paytm’s rescue

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

According to sources, Paytm would look at more such acquisitions in the coming days as it looks to defend its core payments business, which is facing the heat of the RBI action on the payments bank entity.

Consumer foods brand “Yu” raises Rs 20 crore in follow-on Series A funding taking total funding to Rs 40 cr

Yu is among the few D2C brands that penetrated multiple distribution channels including offline (6,500+ stores), online (E-Com and Q-Com servicing pan India), institutional segments and exports. (Founders Bharat Bhalla and Varun Kapoor)

The brand will look to consolidate its presence and setup a nationwide distribution network within the next 12 months.

Shyam Steel appoints actor Ravi Kishan as brand ambassador

Shyam Steel recently announced that its turnover has reached ₹6,000 crores, and the company is poised for further growth with a target of ₹9,000 to ₹10,000 crores over the next two to three years. As part of their recent expansion initiatives, they commissioned a new capacity at the Mejia plant, increasing their integrated steel capacity from 0.65 million tons to 1 million tons.

This strategic collaboration is specially designed to strengthen Shyam Steel’s presence in the Bihar, Jharkhand, and Uttar Pradesh markets.

How Google CEO Sundar Pichai uses of the speed control feature on YouTube

This response was given to a post by popular American YouTuber Marques Brownlee on X. He stated, "Very curious to see, I normally do 1x for things I enjoy and/or need to process deeply but otherwise do go faster". (Image sourced from Moneycontrol)

Last July, YouTube started testing its 2x playback speed feature, initially limited to its premium subscribers. Currently, it is accessible to all users.