Tag: brand marketing

X to partner with World Wrestling Entertainment (WWE); to produce WWE Speed Series

Over the course of a two-year deal, 52 episodes will be released, and they will feature appearances by well-known personalities like Dwayne “The Rock” Johnson. Since the time Musk acquired Twitter (now known as X) in October 2022, the micro blogging platform has been trying to push aggressively in the arena of video. (Image source: official website)

The announcement comes after the commencement of the Super Bowl ads, which aired on February 12, and is considered one of the most crucial advertising events for the platform.

Jagran Prakashan recorded Rs 366.77 crore as ad revenues

The profit after tax for the third quarter of this financial year was Rs 73.98 crore, up 47.9 percent from Rs 50.01 crore from the similar quarter of the previous financial year.

Jagran Prakashan recorded an increase of 5.8 percent from Rs 346.50 crore in the same quarter last year.

Zomato in court for delivering kebabs in 30 minutes

Last year, Zomato faced backlash after releasing a promotional advertisement ‘Kachra can change the game’ on occasion of the World Environment Day. (Representative Image: Ravi Sharma via Unsplash)

A customer had placed an order for Galouti kebab from a shop in Lucknow. The distance between Gurgaon and Lucknow is approximately 543.8 km, and the order was delivered within a short span of 30 minutes.

Super Bowl 2024: All the stand-out ads to watch

According to the survey, 22.5 million US employees, constituting 14 percent of the workforce, expect they will miss at least some work on Monday while 45 million anticipate being less productive than usual. (Representative image by Alex Batchelor via Unsplash)

Here’s a round-up of the advertising highlights from Super Bowl LVIII.

Paytm’s Vijay Shekhar Sharma planned to remove ‘Paytm’ brand from payments bank name, and exit the board

In early February, a media report surfaced that the ED had begun probing into One97 Communications on suspicion of violation of foreign exchange rules. However, the firm has denied these allegations. (Image source: Amazon)

Paytm Payments Bank is dealing with mounting pressure from authorities over regulatory and compliance issues.

Spotify paid $9 bn to music industry in 2023

The streamer said in this beta launch, it will continue to innovate and iterate based on feedback from both users and artists. (Representative Image: Alexander Shatov via Unsplash)

Spotify pays out nearly 70 percent of every dollar it generates from music back to the industry.

Layoffs: Cash-strapped airline SpiceJet to layoff about 1,400 employees

The delay in salaries, as well as in depositing the money due to pension funds and taxes deducted from the salaries, has come at a time when the airline owned by Ajay Singh is considering layoffs. (Image source: Moneycontrol)

The airline has a mounting salary bill of Rs 60 crore. The layoffs are to align company-wide costs with SpiceJet’s operational requirements.

Of Buzz and Business: Decoding Impresario’s marketing and advertising strategy

In an interview with Storyboard18's Indrani Bose, Divya Aggarwal, Impresario’s chief growth officer, spoke to Stoyboard18 about SOCIAL's hyperlocal strategy, targeting Gen Zs and more

Impresario’s Divya Aggarwal said that the group’s brand SOCIAL sits at a confluence of cultural conversations, and youth and pop culture

Dhoni’s fixation with number 7 explained!

hah wrote: "However, there is a trend that has started to emerge and is a cause for concern. Some players have begun prioritising the IPL over domestic cricket, a shift that was not anticipated. Domestic cricket has always been the foundation upon which Indian cricket stands, and it has never been undervalued in our vision for the sport.(Image sourced via Twitter - @IPL) (Image source: Moneycontrol)

The Board of Control for Cricket in India (BCCI) retired the jersey number after Dhoni ended his international career.