brand marketing – Page 68

Unilever to roll out quantitative methodology to measure brands’ consumer appeal

In October 2023, Unilever set out a Growth Action Plan to drive improved performance and competitiveness of its businesses and brands such Lifebuoy, Surf, Axe, Knorr, Dove and Ben & Jerry's.

The new measurement methodology will be rolled out across all 30 of Unilever’s Power Brands in key geographies.

Which category accounts for the highest turnover at Unilever?

Unilever's 30 Power Brands account for around 75 percent of the group's turnover in the full year of 2023, which was €59.6 billion in FY2023.

Unilever’s 30 Power Brands account for around 75 percent of the group’s turnover, which was €59.6 billion in FY23.

Ayodhya Tourism: EaseMyTrip plans to open Rs100-crore five-star hotel in Ayodhya

Food and beverages led ad volumes at 15 percent, followed by services at 14 percent and building, industrial and land materials or equipment at 13 percent. (Image source: Moneycontrol)

EaseMyTrip CEO and co-founder Nishant Pitti said, “The venture is poised to set new standards in luxury accommodation in Ayodhya.”

Paytm crisis: Fintech co assures merchants of service continuity; says it has merchants’ backing

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

Paytm said its merchant partners can continue to benefit from solutions like Paytm QR codes, Soundbox, and card machines, just as before.

At this moment of crisis, Paytm should remind people of the role it played in their lives: Santosh Desai, CEO, Futurebrands India

Santosh Desai, chief executive officer, Futurebrands Consulting says, "Advertising has helped brands in several such situations. It has helped when Cadbury ran into the worm crisis. It came to the rescue of Coca Cola when it ran into the pesticide problem. It has helped establish direct and honest communication with people. The only thing brands have at a time like this is communication, particularly if there is a story to tell." (Image source: Futurebrands and X)

Santosh Desai said that brands should not be in denial and shy away from communication at a time like this. Indeed, they should accept that mistakes were made.

Beyond politics: Anurag Thakur’s signature style in fashion takes a break this weekend

Rocking jeans, sneakers and an orange hoodie with 'Modi Hat-trick' written on it, Thakur was surely making a statement. Moving away from any political statement that hoodie aimed to make, when he posted the picture on his Instagram account, it created quite a buzz. (Image source: X and Instagram)

On a chilly winter morning outside the new parliament house, Anurag Thakur was seen in a casual avatar, a shift from how he generally dresses, a touch of traditional and formal, his usual style.

Mumbai takes a leap forward in public transportation with BEST Chalo Airport Express

With 230 daily trips to and from Mumbai Airport, the Airport Express is geared to increase its capacity in the coming months.

BEST Chalo Airport Express was launched to address the diverse challenges encountered by travelers during their airport journeys.

Hero MotoCorp Q3: net profit increased by Rs 337 crore

In October 2020, Hero MotoCorp and Harley-Davidson announced a partnership for the Indian market. The deal envisages Hero MotoCorp developing and selling a range of premium motorcycles under the Harley-Davidson brand name in the country. (Image source: Moneycontrol)

The Harley Davidson maker is expected to report a net profit of Rs 1,048 crore, according to the average estimate of six brokerage firms.

PepsiCo India reports low-single-digit decline in snacking volumes in 2023

Commenting on its business in the AMESA (Africa, Middle East and South Asia) region, the company said it reported a net revenue decline of 5 percent. (Image source: Moneycontrol)

The company gained market share in savory snacks across markets of China, Brazil, India, the Netherlands, Pakistan, Belgium and Puerto Rico.

Reliance to acquire Ravalgaon’s confectionery business with brands Pan Pasand, Mango Mood

RCPL has ambitious plans to establish itself as a prominent player in the FMCG segment. RCPL launched its own consumer packaged goods brand called Independence and had also acquired the iconic home-grown soft drink brand Campa cola. (Image source: Facebook)

Reliance Consumer Products Limited (RCPL) is set to acquire Ravalgaon’s confectionery business for Rs 27 crore.