Tag: brand marketing

Crisis-hit Paytm working on solutions; to operate as third-party app for UPI

In early February, a media report surfaced that the ED had begun probing into One97 Communications on suspicion of violation of foreign exchange rules. However, the firm has denied these allegations. (Image source: Amazon)

Paytm has also formed a panel headed by N. Damodaran, a former chairman of India’s markets regulator, to advise Paytm Payments Bank Ltd on compliance and regulation a day after the banking regulator criticised the lender for repeated non-compliance of rules.

Western Railway collaborates with Red FM for a music video

The video presents RJ Malishka documenting the residents of the city and situations across more than 5 stations of Western Railway, including places like the Western Railway Heritage Gallery at Churchgate, EMU Carshed at Mumbai Central ,Yard, and Train Management system at Mumbai Central. (Image source: (from left to right - Moneycontrol and Facebook))

The video featuring RJ Malishka is aimed at intensifying the connection between Mumbaikars and the Western Railway.

Snacking brand Samosa Singh partners with actor Sunil Grover for its latest ad film

The one-minute commercial features Sunil Grover’s comedic timing and pleasant attitude which aligns with Samosa Singh’s brand values. The film also depicts the thrill and excitement that is accompanied by the nostalgia of childhood. (Image source: Still from the video)

This is Samosa Singh’s debut ad film presented in a humorous form.

Beverage company Coca-Cola rolls out Coca-Cola spiced

Unit case volume grew 2 percent for the quarter, primarily driven by growth in juice, value-added dairy and plantbased beverages and sparkling flavors. The growth was led by India and China.(Representational image: Monica Silva via Unsplash)

Coca-Cola announces the launch of permanent flavour Coca-Cola spiced to diversify its portfolio.

Byju’s controversies that made headlines

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s is currently facing a substantial financial crisis as its lenders and shareholders are mounting pressure on CEO Byju Raveendran.

Emirates labelled as official global airline partner of the NBA

The sponsorship will also grant Emirates visibility at other marquee league events such as NBA Crossover, NBA All-Star and NBA Finals Legacy Project. Emirates branding will be prominently displayed through virtual in-arena signage and on top of the backboard during NBA games that would be televised nationally. (Image source: Moneycontrol)

The National Basketball Association (NBA) has inked a multi year partnership deal with Emirates airline where the in-season tournament will be renamed as the Emirates NBA cup.

Bisleri expands its presence across UAE with sports partnerships

According to Bisleri, the brand’s main emphasis will be on keeping the players and consumers hydrated throughout the sporting event. Through this partnership, Bisleri will have on-ground branding presence and visibility at the events and generate consumer experiences.

The Indian multinational packaged drinking water company has collaborated with Dubai Marathon, The International League T20, Sharjah Warriors, Dubai Capitals, MI Emirates, Gulf Giants, and AbuDhabi Knight Riders as official hydration partners.

Emami reports Rs 165.73 crore ad spend for the Dec quarter of FY24

Total revenue of the company stood at Rs 996.32 crore, up 1.38 percent from Rs 982.72 crore last year, the company said in a regulatory filing. (Image source: Moneycontrol)

Throughout the quarter, the Company introduced Zandu Agni Balm, a potent multi-purpose balm aimed at countering regional competition and expanding its overall balm portfolio market share.