Tag: brand marketing

Turkish brand Trendyol to sell exclusively on Myntra

Trendyol ventured into the Indian market in the second half of 2022 and has been selling on all the three e-commerce platforms since then.. (Image source: Moneycontrol)

Trendyol ventured into the Indian market in the second half of 2022 and has been selling on all the three e-commerce platforms since then.

Three out of five kirana store owners to switch from Paytm to other payment apps

It has been stated that several players such as PhonePe, Google Pay, and banks such as HDFC Bank and State Bank of India (SBI) are deploying several thousand salesforce to attract merchants which include kirana stores and retailers. (Image source: Moneycontrol Hindi)

The Reserve Bank of India (RBI) instructed Paytm Payments Bank to stop taking new deposits and allowing credit transactions after February 29 due to supervisory concerns and failure to adhere to the rules.

Which category does Edelweiss’s Radhika Gupta think will zoom in India?

Reflecting on Bhagat's experience, Gupta acknowledged the dual nature of the sharks on Shark Tank India – formidable in their pursuit of investments yet compassionate and supportive towards budding entrepreneurs. (Image sourced via Edelweiss website)(Image sourced via Edelweiss website)

Lab-grown diamonds (LGDs) are gaining an increasing share of the global diamond market each year, with the market share expected to amount to ten percent in 2030, as per Statista.

200 percent increase in smart home devices connected to Alexa in India in the last three years

Smart home brands in India have been innovating to launch locally relevant smart devices such as tube lights, ceiling fans, IR blasters, and smart strips that cater to Indian home environments.

With a rise in connected devices in last three years, there is also a 100% increase in requests to Alexa for controlling compatible smart home appliances such as smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers.

Blinkit’s ad revenue surges by 220 percent in Q3, with 557 advertisers on its platform

While the company’s total order value grew 103 percent, its revenue from ads outpaced that and registered an increase of 220 percent YoY during the December quarter. But the total revenue from ads was coming off of a low base and the company did not share how much it earned through ads on the platform. (Image source: CNBC-TV18)

Blinkit’s ad revenue grew faster than order value in the December quarter and it had 557 advertisers on its platform as of Q3 FY24, up from 242 advertisers in Q3 FY23.

Zomato spent Rs 374 crore on advertisement and promotions in the December quarter

While delivery costs have risen 63 percent to Rs 1,068 crore in Q3 from Rs 655 crore in the year-ago period, the company has been able to rein in the growth of advertising and promotional expenses in this period, as per reports. (Image source: Moneycontrol)

Zomato’s revenue rose to Rs 3,288 crore. The management said that the company’s improving margins have been driven by factors like greater ad monetisation and introduction of platform fees.

Google says no plans to replace its advertising sales staff with AI

In an interview with Reuters, Alphabet CEO Sundar Pichai heralded the advance as one of multiple "breakthroughs" that would fuel his company's myriad businesses. At root, he said, the search-industry mainstay was making a new manner of inquiry possible. (Representative Image via Unsplash)

Google made headlines by laying off 12,000 employees last year, a surprising move considering the company’s record-breaking profits