brand marketing – Page 71

Paytm brand value deeply eroded, faces painful road ahead to regain trust, say brand experts

Pai Platforms is not the first fintech to do this. PhonPe, a rival of Paytm’s too launched Pincode, an app on ONDC last year. (Image sourced from CNBC)

Storyboard18 spoke to brand experts to understand how the RBI action has led to the erosion of Paytm’s brand value.

Pro-China content trending across 30 countries; China’s influence campaign web uncovered

As per Citizen Lab, the campaign began in mid-2020 and on tracing, it led to public relations firm Shenzhen Haimaiyunxiang Media Co., Ltd., also known as Haimai. (Image source: Moneycontrol)

More than 100 websites disguised as local news outlets in Europe, Asia and Latin America, were found pushing pro-China content.

Hyundai India driving towards an IPO?

It was further stated that Hyundai, which enjoys a 15 percent market share, is seeking money that may value its company at as much as $30 billion. (Image source: Unsplash)

On February 6, it was reported that South Korean carmaker Hyundai had plans to list Hyundai Motor India in order to raise $3 billion. But, Hyundai Motor Company highlighted that it is yet to take a decision on this front.

Disney on pace to meet or exceed goal of cutting costs by at least $7.5 billion by end of fiscal 2024

When rival platform Netflix cracked down on password sharing, it gained nearly 22 million subscribers as a result, in the second half of 2023. (Image source: Moneycontrol)

For the quarter, Disney’s net income rose to $1.91 billion, up from $1.28 billion, in the prior-year period. Revenue was about flat at $23.55 billion, compared with $23.51 billion in the year-ago quarter.

Britannia Industries reports 40 percent downfall in its consolidated profit

Britannia also reported an EBITDA (earnings before interest, tax and depreciation) of Rs 821 crore for the December quarter. (Image from Moneycontrol)

The consolidated profit, which stands at Rs 556 crore for the quarter ended December 2023 highlights a sharp fall from Rs 937 crore in the previous quarter.

Deceptive advertising gimmicks by celebrities and brands

Advertising tactics similar to this incident have been implemented by various Bollywood stars and big brands, often causing consumer backlash and disillusionment. (Representational Image via Unsplash)

Deceptive advertising tactics are used by celebrities and brands to create viral buzz, here are some of the stunts used to increase audience engagement.

Disney, Fox and Warner Bros Discovery unite to launch new sports streaming service

The new entity will be jointly owned by the three media companies, which will have equal board representation and agree to license their sports content on a non-exclusive basis. An independent management team will operate the new entity. (Image source: Unsplash)

The three major media companies are creating a joint sports streaming platform, combining 14 linear networks in the US.

Jio-bp launches “You-Deserve-More” campaign

Offering “More” to India, the You-Deserve-More (YDM) campaign highlights the unique customer propositions on offer from Jio-bp, focusing on three pillars of performance, service, and cutting-edge technology. (Image via Moneycontrol)

The YDM campaign touches upon diesel delivering up to 4.3 percent higher mileage and petrol that keeps engines up to 10X cleaner through internationally developed bespoke ‘ACTIVE” technology at no extra cost along with a rapidly growing Jio-bp pulse EV charging point network.

Haier recognized as the No.1 Global Major Appliances Brand by Euromonitor International

Aligned with global expansion and in response to the rising demand for smart home solutions in the Indian market, Haier India has upheld its commitment to manufacturing innovative products. (Image via Moneycontrol)

brand has achieved this milestone with the help of its remarkable sales of refrigerators, washing machines, freezers, and electric wine coolers.

Nestle records sales of Rs 4583.6 crore for fourth quarter of 2023

Coffee prices continue to be volatile and are historically high due to limited availability.

Growth momentum continued across the portfolio, driven by communications, media investment, shopper engagement and innovations aimed at developing the market across town classes especially RURBAN markets.