Tag: brand marketing

News18 India’s ad campaign showcases leadership during Ram Mandir consecration week

In the run up to the historical consecration ceremony of the Ayodhya Ram Temple that took place on January 22nd, News18 India significantly enhanced its coverage and launched 100 hours of special, non-stop programming, titled ‘Shree Ram Mahaparv’.

The ad campaign, which was launched in Wednesday’s newspaper, according to the latest viewership data from BARC, with 9.48 crore AMA’s, News18 India remained ahead of Aaj Tak, which garnered 9.33 crore AMA’s during the week of temple inauguration.

Microsoft’s Satya Nadella: India uniquely positioned to make AI promise a reality

Satya Nadella made the comments at the Microsoft CEO Connection event in Mumbai on Wednesday, which was attended by top business leaders and decision makers. During his address, Nadella announced that Microsoft will provide two million people in India with AI skilling opportunities by 2025, through its new ADVANTA(I)GE INDIA initiative. This will help to close skills gaps across the nation and strengthen India’s ability to thrive in the AI era. (Image source: Moneycontrol)

Satya Nadella highlighted how Microsoft Copilot, along with the company’s other AI solutions, is driving measurable productivity gains for people and organizations by helping them complete work faster and with superior quality.

Urban Company launches Project Nidar to support service partners facing domestic violence, abuse

hese videos will touch upon topics ranging from ‘What is domestic violence & abuse’ and ‘Types of violence’ to ‘How to report’ and deep dive into the support provided by Urban Company. They will be accessible to all service partners on the Urban Company Partner App. (Image via Unsplash)

Under Project Nidar, Urban Company has partnered with the Invisible Scars Foundation, an NGO supporting survivors of gender-based violence

Brain Matters: The Brain, Balbir Pasha and Poonam Pandey

Due to the controversies associated with her, fans were sceptical about the news of her demise. Some started doubting the validity of the announcement, while others were holding onto hope that her account might have been compromised. (Image source: News18 Hindi)

In a world full of overwhelming amounts of information, standing out is harder than ever. Which tactic to choose to ensure our communication stands out should be a function of the simple question: to what end?

Snapchat celebrates real connection with new campaign Less/More

Colleen DeCourcy, Chief Creative Officer, Snap Inc shares the vision for Snap Inc.’s 'Less/More' campaign.

In an exclusive interaction with Storyboard18, Colleen DeCourcy, Chief Creative Officer, Snap Inc shares how Snapchat’s distinctive and deliberate design choices — disappearing messages, privacy settings and no social validation metrics – have been pivotal in setting Snapchat apart.

Hyundai’s women buyer percentage surges to 11 percent in 2023, fortified by Deepika Padukone partnership

"Creta is a cornerstone model for Hyundai, contributing to over 20 percent of our sales. In preparation for the January launch, we strategised for a Bollywood-centric approach due to the resurgence of interest in movies. Shah Rukh Khan, our brand ambassador, has been instrumental, unveiling our 2020 model. Seeking a new disrupter for the campaign, we explored collaborations with other celebrities, shortlisting Deepika Padukone," says Virat Khullar, AVP and vertical head, marketing, Hyundai Motor India.

Hyundai recently signed up the actress for its latest campaign, also starring longstanding brand ambassador Shah Rukh Khan.