Tag: brand marketing

We keep all our options open: Philippe Schaus, Moët Hennessy CEO, on India, acquisitions

My first reaction to seeing some Indian whiskey brands who are now at a high level and competing with Scottish whisky is a very positive one. This is in the sense that it elevates the consumer's understanding of and interest for the category. Whiskey drinkers are typically drinking in a repertoire, they like to try out different things and to have a national brand or a couple of national brands to choose from, says Philippe Schaus, CEO of Moët Hennessy. (Image source: LVMH official website)

Philippe Schaus, CEO of Moët Hennessy, the Wines and Spirits division of LVMH, speaks to Storyboard18’s Delshad Irani about India, investments and the luxury market.

Tata Motors unveils ‘Karo Life Control Mein’ campaign

The campaign debuts 15 distinctive films, each dedicated to highlighting unique attributes of the platform. Each film features a narrator, who plays a pivotal part in bringing to life the benefits of Fleet Edge that enhances operational efficiency and creates a user-friendly system for fleet management. 

The campaign illustrates how it empowers businesses to take charge of their operations, optimise resources and elevate overall fleet performance.

Tinder releases advancements to its user warnings

The new warnings are classified into three categories: authenticity, respectfulness, and inclusiveness. (Image by Mika Baumeister via Unsplash)

To detect any breaches of its Community Guidelines, Tinder uses a system of real-time machine-learning features including ‘Does This Bother You’ and ‘Are You Sure’; advanced technology monitoring and human verification.

Snap launches ‘Less Social Media. More Snapchat’ ad campaign; positions itself as an antidote to other social media

This is not the first time the social media company has initiated layoffs. In August 2022, 20 percent of the staff was laid off and its business lines were restructured. (Image source: X)

Snap’s ad aired on February 4 during the Grammys in the US. The campaign will be rolled out across digital, out-of-home and other social media platforms.