The collaboration will be visible through various media channels, covering print, electronic, outdoor advertising, and promotional materials within stores.
Tag: brand marketing
Big Tech Layoffs: Google spent $700 million in compensating laid-off employees
In early January, Google laid off more than 1000 employees and spent $700 million to compensate the laid-off employees.
Trademark Infringement: Delhi High Court imposes a fine of Rs 50,000 on Raashee Fragrances India
Kamal Kant and Company LLP claim that Rashee Fragrances infringed on their trademark ‘Rajshree’ which had been in usage since 1965 in pan masala and related goods business.
Honda Cars India registers 11 percent growth with 8681 units of domestic sales in January 2024; records monthly export volume of 4,531 units
Honda Cars India Ltd had registered domestic sales of 7,821 units and exported 1,434 units in January 2023.
Publicis Health to pay $350 million to settle US opioid marketing lawsuit; landmark settlement
Advertising company Publicis has reached a first-of-its-kind $350 million opioid marketing settlement in the US.
Byju’s Troubles: Investors issue EGM notice, seek to fire founders and CEO Byju Raveendran
Byju’s investors are seeking to remove the company’s leadership led by Byju Raveendran, saying they are ‘deeply concerned’ about future stability under the current leadership.
Atomberg launches new TVC ft. Harsha Bhogle
The TVC leverages Harsha Bhogle’s iconic cricket commentary and juxtaposes it with the brand’s characters, albeit fully grown up- Atom and Berg, to bring out the theme of ‘What a Fan!’.
Meet the Indian marketers returning home from global markets to take up CEO positions
Four top Indian executives are coming back to India from their posts in global markets, to lead multinational companies in their home country.
ITC’s YiPPee And Bingo join hands with Argentine Football Association as official regional sponsor
As a part of the event, the participants will stand a chance to win match tickets, meet ups with team players, official merchandise, memorabilia, and much
Dabur’s ad spends increase by 36.13 percent; amounts to Rs 244.54 crore
Dabur India’s revenue for the third quarter stood at Rs 3,255 crore, up 7 percent as against Rs 3,043 crore in the same quarter a year ago