brand marketing – Page 76

Cadbury 5 Star invents time travel in collaboration with scientist Nambi Narayanan

Those disenchanted can skip Valentine's Day.

On the 14th of February three brave volunteers will embark on a mission to fast forward the day from their timelines, with the entire world invited to witness the spectacle through an event which will be live streamed for all.

Avon Cycles renews partnership with Punjab Kings

Avon is aiming to align with the ethos of promoting an active and healthy lifestyle, encouraging the building blocks, the youth, to not only embrace the sport but embody the true values of sportsmanship in daily life. (Pictured - Arshdeep Singh. Image Source: BCCI)

Avon Cycles had partnered earlier with the Punjab Kings in 2020 and have renewed their partnership for the cricket league season 2024.

The Man Company rolls out its new campaign #CountingLove

The film is accessible on The Man Company’s YouTube channel along with various digital platforms. (Still from the ad)

Starring Vihaan Samat and Anushka Sen, the digital film showcases the life of a young couple.

Licious launches its new campaign to celebrate Sundays

This is the first film of the campaign and is directed by ‘Badhai Ho’ fame Amit Sharma. (Still from the ad)

The brand has rolled out its latest campaign, ‘Licious Mangaiye, Sunday Manaiye’ to encourage celebrating Sundays with family.

Ranveer Singh turns investor and brand ambassador for Aman Gupta’s BoAt

Singh joins boAt’s list of brand ambassadors which includes celebrities such as Kiara Advani, Rashmika Mandanna, and cricket stars like Shreyas Iyer, Hardik Pandya, KL Rahul and Jemimah Rodrigues.

The actor has also invested an undisclosed amount as a stakeholder in the brand.

Doritos launches global campaign: ‘For the Bold in Everyone’

Indian brands are world leaders in adopting customer data management (89 percent), and almost all have the data to balance personalisation and privacy (95 percent). (Representative image by Marco Bianchetti via Unsplash)

Doritos launches its global campaign, ‘For the Bold in Everyone,’ encouraging people to embrace their uniqueness and break free from societal norms.

CAIT applauds RBI regulatory vigilance by imposing restrictions on Paytm

However, the company was able to bring down its losses to Rs 1,775 crore in the fiscal from Rs 2,396 crore. (Image source: Moneycontrol)

The traders association’s Secretary General Praveen Khandelwal said that RBI’s action demonstrates commitment to upholding regulatory standards and ensuring accountability within the fintech ecosystem.

YouTube Music and Premium surpasses 100 million subscribers

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

This offering was designed for music lovers and YouTube fans who wanted more choice in how they spent time on YouTube, allowing them to enjoy YouTube without interruptions, background play and downloads, and a full music service with the world’s largest catalog.

Cadbury-maker Mondelez records rise in fourth quarter sales

The company recorded an overall volume decline of 0.4 pp in the quarter, joining other consumer staples firms such as McCormick in facing the brunt of significant price increases. (Image source: Moneycontrol)

While price hikes have led to Mondelez improve its profit margin through fiscal 2023, it is now starting to see softer demand as cash-strapped consumers cut back spending.

Meta’s ad revenue surged 24 percent YoY; touches $38.7 bn in Q4

Facebook daily active users were 2.11 billion on average for December 2023, an increase of 6 percent YoY and monthly active users (MAUs) were 3.07 billion as of December 31, 2023, an increase of 3 percent YoY. (Image sourced from Moneycontrol)

In the fourth quarter of 2023, ad impressions delivered across Meta’s Family of Apps increased by 21 percent YoY and the average price per ad increased by 2 percent YoY.