Tag: brand marketing

FMCG cos reduce product prices, increase marketing investments

In the last six to nine months, in categories where commodity prices have cooled, most of the companies have reduced product prices or increased the weight of the packs. They have also expanded their advertising and promotion activities. (Representative Image: Fikri Rasyid via Unsplash)

Hindustan Unilever, Parle Products, Marico and Adani Wilmar have been facing the heat of stiff competition from regional and small unorganised players who are dominating the market through their lower price offerings.

Schbang apologises for Poonam Pandey fake-death stunt

US drug giant Merck’s Indian affiliate MSD terminated its association with Schbang after speculations surfaced that the pharmaceutical major and its India affiliate were allegedly involved. (From left to right: Image source - Schbang (YouTube) and Poonam Pandey (News18))

Schbang, the digital marketing agency behind the Poonam Pandey fake death stunt, claims the ‘act’’ resulted in making ‘Cervical Cancer’ and its related terms the most searched ‘topics on Google’.

Fever FM, Poonam Pandey: Why are brands and personalities faking their demise?

Poonam Pandey's 'death' comes on the back of several such campaigns including Hindustan Times's FeverFM's fake 'farewell' that made people believe that it was shutting down... which was inspired by Monster's rebranding campaign (as Foundit) that used the same tactic. (Poonam's image sourced via Moneycontrol Hindi)

Brand experts share their views on Poonam Pandey’s “death”.

Air India and Vistara merger: No hurry to integrate the two airline brands

Despite divisions in opinions over the film, many individuals expressed gratitude to Air India for introducing Indian Classical Dance forms and Indian culture to passengers through beautifully portrayed inflight instructions. (Image source: Unsplash)

Air India and Vistara are slated to be merged. However, Tata Sons might take its time to consolidate its airline brands, suggest reports.

Byju’s hits back at investors; writes a letter to employees

The edtech is dealing with the twin crises of a cash crunch and some of its investors seeking to oust the leadership to reconstitute the board. (Image source: Moneycontrol)(Image source: Moneycontrol)(Image source: Moneycontrol)

Byju’s went on to accuse the investors of conspiring against them during the moment of crisis.

E-Gaming Federation signs MoU with NLU New Delhi

EGF, and NLU will collaborate on various projects to analyze and discuss contemporary issues of public concern, and their legal implications and dialogue to exchange information contributing to the advancement of the gaming and technology sector.(Representative Image: Shoeib Abolhassani via Unsplash)

The MoU underscores the commitment of both organizations to strengthen India’s policy framework and contribute to the enhancement of standards in the gaming and technology sector

JioCinema partners with Celebrity Cricket League 2024

he platform will exclusively live-stream Celebrity Cricket League Season 10. Spread over four weekends, and with 20 matches that appeal to a wide audience cohort beyond cricket fans, the tournament will be live-streamed, starting 23rd February 2024, exclusively on JioCinema. (Image source: @IndianCricNews via X)

The previous season of Celebrity Cricket League reached out to over 250 million viewers across the country.