Tag: brand marketing

After Rahul Johri, is Punit Misra also on his way out of ZEE?

Punit Misra oversees content for both the TV network of ZEE as well as its digital offering ZEE5, both domestically and globally. He also manages ZEEL’s international business spanning 190 countries.

Punit Misra, who is President, Content and International Markets at ZEE Entertainment Enterprises Ltd, is likely to leave the company, according to sources.

In election season, lessons marketers can learn from politicians, and vice-versa

Most politicians understand the power of storytelling. People are more likely to remember and be inspired by a compelling narrative than just facts and figures. Marketers can take a page out of their playbook by framing their brand message in a way that tells a story and elicits an emotional response from their audience, writes Lloyd Mathias. (Image source: News18)

As the politics heats up and politicians get about their campaign, it’s a good time to look at the learnings, writes Lloyd Mathias.

Martech firm SingleInterface gets $30 million funding from PayPal Ventures, Asia Partners

The funds will be used to continue deepening SingleInterface's portfolio of hyperlocal marketing, engagement, and commerce products, particularly around advanced audience segmentation and personalized re-engagement. It also plans to use the capital to build its portfolio of AI-driven products. (Representative Image: markus Winkler via Unsplash)

Tarun Sobhani and Harish Bahl founded SingleInterface in 2014 as a full-stack SaaS platform that offers digital marketing, customer engagement, and ecommerce solutions for multi-location brands.

The Good Glamm Group ventures into the US; partners with Serena Williams’s cosmetics brand Wyn Beauty

Celebrity backed brands are raking in the sales, with stars like Rihanna and Priyanka Chopra all in the fray and leading the pack. As many as 43 celebrity beauty brands tracked by NielsonIQ collectively surpassed $1 billion in sales for the first time in 2023. Brands with star power grew at nearly 60 percent, which was faster than the overall beauty industry growth of 11 percent. (Image source: Moneycontrol)

The Good Glamm Group has been working closely with the tennis super star over the last 2.5 years to launch WYN BEAUTY by Serena Williams.

News has credibility to drive conversations that seed the development agenda: Ajay Dang, UltraTech Cement

Ajay Dang, President and Head - Marketing, UltraTech Cement, stated, "As India’s No.1 Cement brand, we understand that for the young IHB, building their home is deeply emotional. He is building not just a structure, but his identity. We have a deep sense of empathy for our consumers, UltraTech makes this critical decision safe and one that they can take with confidence."

In an exclusive interview with Storyboard18, Ajay Dang, President and Head – Marketing at UltraTech Cement, shares the company’s marketing approach and plans for the Election Season.

UPI payments for Indian visitors in Singapore; Island nation’s tourism board and PhonePe enter strategic partnership

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots. (Image source: Unsplash)

As part of the partnership, STB and PhonePe will invest in joint marketing efforts across India and Singapore, to promote the destination’s vibrant offerings and seamless UPI experiences across key tourism hotspots.

Indian startups adopting sustainability; turning recycled plastic and botanical waste into trendy goods

Here is a selection of Indian startups pioneering the fusion of fashion and sustainability, showcasing how creativity and resourcefulness can reshape the industry while promoting environmental consciousness. (Representative Image: Etienne Girardet via Unsplash)

Indian startups are redefining fashion with eco-friendly fabrics crafted from recycled plastic and banana stems, revolutionising sustainability in style.

Brands to focus on in-house teams to drive influencer marketing in India

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Image source: LinkedIn)

A recent EY report on influencer marketing in India states that brands are evolving their in-house teams to drive influencer marketing, while simultaneously engaging with the agencies.

Synthetic media like deepfakes drive Cyber threats surge in India: Deloitte

According to the report, the rising prominence of GCCs, highlighting India's increasing ability to meet international tech demands, is a key contributor to the country’s growth. (Representative Image: Towfiqu barbhuiya via Unsplash)

As per Deloitte’s trends report 2024, enterprises must manage GenAI-related risks through integrated risk mitigation and governance processes. India’s tech ecosystem is advancing with increased software exports, tech workforce growth, tier-2 city development, government support, and improved infrastructure, solidifying its position as a reliable tech talent hub.