brand marketing – Page 80

Where the Object is the Subject

Quarterly revenue clocked by Fox stood at $4.23 billion, compared with estimates of $4.20 billion, according to LSEG data. (Representative Image: Jorge Salvador via Unsplash)

Consumer research behaviors encompass the actions individuals take when seeking information, evaluating products, and making purchasing decisions. These behaviors are influenced by factors like personal preferences, social influences, and marketing stimuli, writes Shubhranshu Singh.

ITC Ltd records 10.8 percent YoY increase in net profit at Rs 5,572.1 crore

The company's revenue from operations increased 1.6 percent to Rs 16,483.3 crore against Rs 16,225.7 crore in the corresponding period of the preceding fiscal.(Image source: Moneycontrol)

At the operating level, EBITDA declined 3.2 percent to Rs 6,024.4 crore in the third quarter of this fiscal over Rs 6,223.2 crore in the corresponding period in the previous fiscal.

HC upholds anti-profiteering clause in GST law; setback for HUL, ITC, Reckitt, Nestle and others

According to the government, the provisions were meant for consumer welfare and essentially created a substantive restriction on suppliers appropriating the gains from GST. (Image source: Moneycontrol)

The list of petitioners included FMCG players ranging from Reckitt Benckiser to Hindustan Unilever, ITC, Nestle, P&G and Patanjali in along with Philips, Samsonite, Samsung, Starbucks, J&J and multiple builders and restaurants.

Vodafone Idea narrows Q3 losses to Rs 6,986 crore

The company is in discussion with various technology partners for finalisation of its 5G rollout strategy and is working with many partners to develop 5G use cases relevant to the Indian market and build device ecosystems. (Image source: Moneycontrol)

The 4G subscriber base continued to grow for the tenth successive quarter and stood at 125.6 million as of December 31, 2023, against 121.6 million in Q3FY23, an addition of 4.1 million 4G subscribers.

HDFC collaborates with Nora Fatehi for their ‘ What the Fraud’ series

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The viral deepfake video of the actress from brand ‘lulumelon’ turned out to be a part of HDFC’s campaign, creating awareness about online frauds.

Marico records 11.82 percent spike (YoY) on advertisements and sales promotion

In Q3FY24, Marico’s India business also posted volume growth of 2 percent, which dipped sequentially primarily due to a stock reduction undertaken across key portfolios as a part of the aforesaid initiatives to support the company’s GT channel partners(. Representative Image: Franki Chamaki via Unsplash)

Value-Added Hair Oils grew by 3 percent in value terms amid slower rural demand, Saffola Edible Oils registered a mid-single digit volume decline.

Byju’s approves rights issue to raise $200 million from existing investors

The issue will happen at a post-money valuation of $225 million, which is 99 percent lower than the company's last funding round which happened at a valuation of $22 billion, (Image source: Moneycontrol)

Byju’s has reduced the monthly burn rate of its core business to Rs 50 crore and aims to achieve operational break-even in the next 2-3 months

Indian consumers spend 4 hours and 5 minutes daily on their smartphone, outpacing global average by an hour

The country ranks among the top 20 globally in terms of time spent on mobile devices.

The report highlights how Pizza Hut, American Tourister, and Swiggy have driven engagement at various levels of their marketing funnel through strategic and creative utilisation of the lock screen.

Delhi HC rules in favour of Deepika Padukone’s 82E; allows usage of Lotus Splash mark

In an order passed on January 25, the bench of Justice C Hari Shankar highlighted that the only common feature between the plaintiff’s and defendant’s mark was the word ‘Lotus’, stated a media report. (Image source: 82E website)

The HC refused to prohibit the company from using the ‘Lotus Splash’ (face cleanser) mark, and dismissed the interim injunction plea moved by another beauty brand Lotus Herbals.

Delhi HC orders to delete WhatsApp and Telegram channels misusing Sequoia Capital trademark

The High Court directed the Domain Name Registrar (DNR) to suspend the domain names and maintain status quo when it came to ownership of the domain names which were used by people for committing fraud in the name of Sequoia. (Image source: Moneycontrol)

In September 2023, Sequoia Capital was informed that a WhatsApp group named John Analyst Group which was managed by 303 people identified themselves as Sequoia Capital Investors Advisors and Sequoia Capital BTC Trading Team.