brand marketing – Page 81

Celebrating India’s wonders: National Tourism Day 2024 highlighted heritage, history, and eco-conscious travel

National Tourism Day is celebrated to create awareness among the public regarding the social, political, cultural, and financial impact of the government. (Representative image by John Thomas via Unsplash)

India celebrated its National Tourism Day by launching Bharat Parv 2024 under the #DekhoApnaDesh initiative, promoting eco-friendly exploration of the country’s rich cultural heritage and historical treasures.

McDonald’s India chooses sustainability; repurposes OOH campaign material to make school bags

McDonald’s India North and East is creating out-of-home advertising and recognises that billboard vinyl, which is made of non-biodegradable polymers, contributes significantly to plastic waste.

By partnering with the NGO Child Survival India, McDonald’s has distributed over 2000 upcycled bags to children aged 5 to 18 years.

Good Glamm to close its funding round after deal with Karan Johar’s Dharma Productions

Dharma might be the first of many such tie-ups for the nine-year-old Good Glamm. (Image source :Moneycontrol)

The D2C startup, last valued at $1.2 billion in November 2021, is trying to build both its brands and bottom line in its final lap before the IPO.

Flipkart to layoff 1000 employees as part of annual performance review exercise

Krishnamurthy added that the company has no ambitions to be a large payment or fintech company with its financial services foray. (Image source: Flipkart)

Flipkart initiates these performance-based job cost cuts every year and the fresh reduction in workforce is along those lines, too.

Publicis Groupe plans to invest 300mn euros over 3 years to become an “Intelligent System”

The Ministry of Information Technology is actively working alongside all relevant ministries for the project. (Representative image by Steve Johnson via Unsplash)

Publicis is infusing a layer of AI across its platform organization to connect its enterprise knowledge under one entity: CoreAI.

Bhavish Aggarwal’s Ola targets 1 billion customers, to scale up EV 2-wheeler ride-hailing

With this, the company aims to nurture the young and bright minds of our nation that will contribute to India’s journey to becoming a global leader. (Image source: CNBC-TV18)

Bhavish Aggarwal, the Founder of Ola, sees electrification as a game-changer for ride-hailing. He said Ola has already seen early success with the launch of e-bike services in Bengaluru in September, 2023.

75th Republic Day: Swiggy becomes first food delivery platform to reach Lakshadweep

Swiggy’s arrival opens new avenues for local businesses to thrive and for visitors to explore local flavours.

Swiggy will be introducing the convenience of food delivery to the locals while also ensuring tourists can experience food from the best local restaurants.

I am more hungry for artificial imagination, than for artificial intelligence: Shubhranshu Singh

Shubhranshu Singh thinks narrow intelligence may actually be more fruitful than artificial general intelligence.

Shubhranshu Singh, vice-president and chief marketing officer, Tata Motors says ChatGPT, Bard and large language models like Llama give marketers and brands the tools to be able to have qualified and unqualified conversations, and assist people in their journeys.

How digital and influencer marketing is going to evolve in 2024

Social media algorithms are pushing videos rather than static posts and, hence, organic reach is also higher for video content. (Image via Unsplash)

From CGI influencers (those who use virtual avatars) to purpose-driven content, the trends in 2023 have set the stage for a transformative 2024.

Week 1: Marico – Building a global FMCG powerhouse from India

A lovely case study in the book is about the launch of Saffola Zest as a snack food innovation based on the hypothesis that there was a significant market for healthy snacks for the heath concious consumer, writes Siddharth Banerjee.

In our new column, ‘26 Weeks of Business Inspirations’, Siddharth Banerjee distills inspiration on building businesses in India – across 2024.