B Lab conducts initial review of partnership between Havas and Shell

In 2020, Shell had pledged net-zero carbon emissions by 2050. But, along 2023, this was backtracked. (Representative Image: Markus Winkler via Unsplash)

A series of complaints were received from 26 B Corp agencies (communication and advertising agencies) between September and October. Since then, there has been pressure on B Corp to strip the agency’s B Corp accreditation (a certification signifying that businesses are meeting high standards of performance, transparency and accountability).

MakeMyTrip records highest quaterly gross bookings; hotels and packages segment see 38.8 percent growth

During the quarter, the company built on its spiritual tourism product and launched Ayodhya charter train package with 800 passengers and it plans to scale this and other similar offerings in the coming quarters. (Image source: Moneycontrol)

During the quarter, the company built on its spiritual tourism product and launched Ayodhya charter train package with 800 passengers and it plans to scale this and other similar offerings in the coming quarters.

Byju’s files FY22 financials with MCA; losses balloon to Rs 8,245 crore

The company has laid off thousands of employees in the past two years as it battled a double blow of drying venture capital funding and slowing demand for online learning services. (Image source: Moneycontrol)

In the FY22 financials, the Byju’s auditor cautioned that a material uncertainty exists due to its large losses and a $1.2 billion loan that may cast significant doubt on the group’s ability to continue as a going concern.

Ayodhya set to become India’s next big spiritual tourism destination

Radisson intends to introduce branded hotels in Vrindavan, Uttar Pradesh, and Ujjain, Madhya Pradesh, solidifying its foothold in the Indian market. (Image source: Moneycontrol)

With new hotels coming up, homestays offering a taste of Awadhi food experience, and better connectivity, the temple city is expected to attract over 50 million tourists per year.

Deltin launches AI-based marketing campaign, to raise marketing budget by 10-15 percent in FY 24-25

The campaign utilised artificial intelligence (AI) to customise each invite, with the actor extending a personal invitation to guests. (Image source: News18)

Company launches a hyper-personalised video campaign for its upcoming event, Star Weekend, featuring actress Tamannaah Bhatia. Increased marketing budget to also cover the promotion of a new floating casino, which will be operational in the next financial year.