Tag: CXO Interview

Max Life Insurance fields Rohit Sharma, Ritika Sajdeh to win ‘trust’

"AI will continue to grow in influence as we move forward and enable BFSI as an industry to deliver experiences that delight and differentiate themselves to their consumers," Rahul Talwar, chief marketing officer, Max Life Insurance. (Image: Stills from the ad)

Rahul Talwar, chief marketing officer, Max Life Insurance, shares the strategies behind the making of the brand’s new ad campaign, why they chose the celebrity couple, and plans for the festive quarter.

Hate the idea of having an opinion about everything. That’s my magic mental mantra: Samriddh Dasgupta

Samriddh Dasgupta began his career as the director of strategic planning at abm communication, and went on to work across Times Internet, Xynteo, Aakash Digital, AKIVA, and Bombay Shaving Company.

In our newest Weekender column, we spoke to Heads Up for Tails’ CMO who said that with non-toxicity, only a personal commitment (from management) can translate into a corporate commitment.

This is prime time for India in the global marketplace: David Kohler

David Kohler believes that the Indian consumer has passion and they are courageous. “We love the aesthetic variety that is needed in India. We also see a great appetite for leading edge smart products. Intelligent toilets or smart showers, all of these have been important in a fast-growing segment in India,” he says. (Image source: kohlercompany.com)

India is the only country in the world where Kohler has three experience centres. The brand plans to build more immersive experiences. It is adding 160 showrooms this year, growing its India network to 1,000.

India is going through a phase of creative confidence: Diageo’s Amitabh Pande

"India is the capital of creativity." - Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India

Amitabh Pande, chief consumer planning, strategy and digital officer at Diageo India shares his bullish views on India’s creative industry, Storyboard18’s YoungGuns, YoungGuns all around the globe and more.

How tech is changing the customer service experience; Media Dialogues with Storyboard18

Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance in conversation with Storyboard18's Delshad Irani.

Arun Parameswaran, senior VP & MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, CMO at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.

Storyboard18 YoungGuns: Less than a week to go!

Storyboard18 will honour the YoungGuns at a glittering ceremony in August. There will be insightful and nuanced conversations as marketing and business leaders come together for an exclusive gathering to encourage, support and celebrate the bold brand makers.

Aditya Kanthy, CEO, DDB Mudra Group, CVL Srinivas, country manager, WPP India, Dheeraj Sinha, CEO, Leo Burnett – South Asia and chairman BBH India, David Kohler, chair and CEO, Kohler Co, Amitabh Pande, chief consumer strategy & planning officer, Diageo India share why they’re excited about Storyboard18’s YoungGuns initiative.