Tag: CXO Interview

Meet Tista Sen, the woman behind the all-women advertising agency – Ladyfinger

"I genuinely believe that correcting the gender imbalance will only increase brand salience and increased business for the brand." - Tista Sen, COO and CEO, Ladyfinger

Tista Sen, COO and CEO, Ladyfinger discusses challenges, goals and learnings while setting up a female-focused agency in an interview with Delshad Irani.

Is Campa’s revival the best thing that has happened to India’s cola category? Coca-Cola’s Arnab Roy thinks so. Here’s why.

"The growth in India whether it is economic growth or cultural growth is going to come from small town India. That’s where Bharat is at its core, that’s where Bharat lives. And we thought it is very interesting out there." - Arnab Roy, VP- marketing, Coca-Cola

Arnab Roy, vice-president, marketing, Coca-Cola India and Southwest Asia, shares his views on Coke Studio Bharat, the cola category in India and what Campa’s revival means for the industry.

Campa Cola revival is one of the best things to happen: Arnab Roy, Coca Cola

India is a very price conscious market and affordable price points like Rs. 10 price point or Rs. 20 price point are very important. The premium price point range, involves some good pack mix interventions and so, the overall profit pool remains at a level. (Image 1 by Laura Chouette via Unsplash, Image 2 by @just_drinks via Twitter)

Arnab Roy, VP – marketing, Coca-Cola, on the revival of Campa and growth of the cola category.

Market excited about IPL reach that JioCinema will provide: Vikrant Mudaliar, Dream Sports

Dream11 has indeed come a long way since its inception. With over 160 million users, it is not only India's but also the world's largest fantasy sports platform. Five to six years ago, this user base was just a fraction of what it is today, and every year, we have seen significant growth, not just in terms of the number of users but also actively engaged users across 12-13 different sports, in addition to cricket. - Vikrant Mudaliar, Chief Marketing Officer, Dream Sports

Vikrant Mudaliar, Chief Marketing Officer, Dream Sports, talks about expectation from IPL, free streaming on JioCinema and the company’s new campaign Sab Khelenge.

Why should marketers do sales roles? Let us ask Mondelez India’s Nitin Saini

“We are able to crack the advertising code for each of our brands well enough only because we have our got our fundamentals right,” says Saini. According to him, that’s one aspect of marketing which will never change with time.

Field sales teach you the realities, says the Mondelez India’s vice president (marketing) Nitin Saini, as he talks about his journey as a management trainee to leading the company’s multi-billion dollar brand Oreo. Being in sales also helps in understanding what leads to commercial growth, he says.

State elections will boost news channels revenues this year: Madison Media’s Amol Dighe

"One big shift will be how sports reaches out to more consumers through digital. With media companies offering attractive schemes for consumers to watch sport on digital platforms, it will certainly lead to more consumption." - Amol Dighe, CEO, Investments and Business Development, Madison Media

Amol Dighe, CEO, Investments and Business Development, Madison Media, talks about adex growth, big shifts in media landscape and why broadcasters are looking at integrated ad deals.

HMD Global’s Sanmeet Singh Kochhar and Adam Ferguson on reviving Nokia for the consumer of today

Sanmeet Singh Kochhar, Vice President - India & MENA at HMD Global and Adam Ferguson, Global Head of Proposition, Partner and Product Marketing at HMD Global

In an exclusive conversation with Storyboard18’s Shibani Gharat, Sanmeet Singh Kochhar, vice president – India & MENA at HMD Global and Adam Ferguson, global head of proposition, partner and product marketing at HMD Global, speak on the love for Nokia brands, its durability, sustainability and long battery lives.

We see our role in the (meats) category as Amul’s role in the milk category: Santosh Hegde, Licious

The ad features The Great Khali in a foodie avatar.

The meat market is expected to become $80-85 Bn by 2024 and is up for disruption by branded players, according to Red Seer. Innovation and technological transformation will be the name of the game. Utilizing technology in the right way to focus on customer delight will be the key to success.