Prasoon Joshi, chairman APAC and CEO & CCO McCann Worldgroup India shares that while AI has immense potential, it remains to be seen how it tackles creative satisfaction.
Tag: CXO Interview
Havas Group’s Yannick Ballore on the AI revolution and its impact on the A&M industry
Yannick Ballore talks about the impact AI will have on advertising and marketing and if jobs in the industry are really under threat or not.
Interpublic Group’s Philippe Krakowsky on gen AI and its influence on the A&M industry
Philippe Krakowsky emphasised that AI is still in its early stages and will persistently impact the industry, helping professionals conduct tasks more efficiently and elevate human expertise in specific marketing areas.
Wavemaker’s chief growth and marketing officer Hamish Davies gives an inside view of the agency’s pitch game
Hamish Davies, global chief growth and marketing officer, Wavemaker, discusses the new business dynamics in advertising; his India team’s performance; and more.
Instagram’s new features are driven by deep human insights: Meta’s Paras Sharma
The new additions give users more control over their feed, help creators perfect their content, and allow fans to show appreciation through gifts while giving brands a wider reach through a bigger collaboration with creators, Paras Sharma, director and head of content and community partnerships at Meta tells Storyboard18.
IPL will keep growing on digital medium with the shift happening from TV’s pie: Sangam Nayal, Dentsu
Dentsu Creative’s Sangam Nayal shares insights on the effectiveness of connected TV advertising during the IPL, the shift from linear TV to CTV, and the reduction in wastage of ad spend on digital platforms.
E-comm will do to the sexual wellness category what it did to the beauty industry: Pooja Sahgal, RCC
Maker of KamaSutra condoms, Raymond Consumer Care’s CMO Pooja Sahgal talks about category expansion and how women are leading the conversations and innovations in India’s booming sexual wellness category in India.
PepsiCo’s Saumya Rathor on the brand’s new campaign and its impact on consumers
In a conversation with Storyboard18’s Shibani Gharat, Saumya Rathor, category lead, Pepsi Cola talks about the idea and motive behind the brand’s latest campaign and how it affects consumers.
India recorded highest growth globally for Mercedes: Lance Bennett
A Storyboard18 exclusive conversation with Lance Bennett the new VP of sales and marketing at India’s leading luxury car maker Mercedes Benz India.
Kartik Mohindra, CMO, Pernod Ricard India on innovation of the existing portfolio of brands
In an exclusive interview with Storyboard18, Kartik Mohindra, chief marketing officer, Pernod Ricard India talks about the brands plans to continue its premiumisation drive, introduction of premium global innovation and focus on consumer experiences.