Tag: CXO Interview

As a marketer, it’s very important to stay happy and creative, says Anamika Singh, Cogoport

s advice, when it comes to managing stress, what I can say is to devote 100 percent of your time to work. I feel that, as Indians, we do not follow many of the timelines and schedules when it comes to work.

Storyboard18 caught up with Anamika Singh, marketing director, Cogoport, who spoke on how to keep workplace toxicity at bay, touched upon the content she consumes in terms of media and books, shared a piece of wisdom, and a lot more.

Skincare has gone beyond need-based products: RSH Global’s CMO Poulomi Roy

"In 2024, our primary focus at Joy is to sustain the positive momentum of our ongoing marketing initiatives. We plan to maintain and build upon our successful brand associations with key properties such as IPL, WPL, Filmfare, and more," says RSH Global's CMO Poulomi Roy.

The chief marketing officer of the holding company of homegrown personal care brand Joy shared her views on consumer trends that stood out in 2023, purposeful advertising, and more.

Indian advertising industry’s go-to man Shashi Sinha revisits his four-decade long career

Shashi Sinha, CEO of IPG Mediabrands India, gives his distilled take on the report's key findings and what he thinks will be the biggest disruptor for India's media and entertainment industry.

Sinha, who has spent nearly four decades in the advertising industry, is a seasoned professional who has dedicated the majority of his career to a single agency group: Interpublic Group (IPG). The listed American advertising company is the parent of major agencies such as FCB, McCann and IPG Mediabrands, among many others. In a leadership trajectory spanning 25 years, Sinha progressed from being the head of media at FCB Ulka to CEO of all media units under IPG Mediabrands India in 2013.

Don’t get into any sort of competition, says Rahul Karthikeyan, Scaler

Rahul Karthikeyan, CMO, Scaler Academy said, "I like to be empathetic. It kind of opens a lot of doors. Always keep it simple. Let's not complicate our lives. If you are not able to achieve certain things, it's okay."

Storyboard18 caught up with Rahul Karthikeyan, chief marketing officer, Scaler India, who spoke on ways to keep workplace toxicity at bay, gave us a peek into his weekends, and ended by highlighting his share of wisdom.

Bombay is the global Mecca of advertising: GCPL’s Sudhir Sitapati

Godrej Consumer Products Ltd’s MD and CEO Sudhir Sitapati and CMO Ashwin Moorthy in a conversation with Storyboard18’s Delshad Irani.

GCPL’s Sudhir SItapati and Ashwin Moorthy talk to Storyboard18’s Delshad Irani about their new in-house ad agency ‘Lightbox’. Why did they set it up? What are the challenges? How do they plan to leverage it? Find out.

Pick one thing at a time. Do your best and don’t worry about what will happen at the end, says Ashish Tiwari, Home Credit India

Ashish Tiwari, CMO, Home Credit India, says, "everybody wants to be an achiever. For me, it is about having a clear direction and having built trust. When you operate in teams, if one is able to build and create a trust culture in your teams, that will keep everybody together."

Storyboard18 caught up with Ashish Tiwari, Chief Marketing Officer, Home Credit India, who touched upon the marketing content he consumes, his tips to keep burnout at bay, the books he is reading, and a lot more.

Lower your expectations, don’t fret about results (& you’ll be fine): Nilesh Gupta, Meesho

"We are a company that is really ambitious and wants to move fast with big things. I personally think that the key to be a happy person in life is to be happy at both work and home," says Nilesh Gupta, senior director - growth, Meesho.

Nilesh Gupta, senior director-growth, Meesho, touched upon the influencers he follows, the steps taken to keep burnout at bay at Meesho, his life hacks, and more.

If you plan to attack some other nation and use AI there, that is an issue: NR Narayana Murthy

Post gifting, Narayana Murthy’s own stake in the company reduced from 0.40 percent to 0.36 percent, not valued at around Rs. 1.51 crore. (Image source: Infosys)

Murthy pointed out that our first task would be to move from an oral culture to a written culture, to a documentation-oriented culture, so that huge amounts of data can be generated.