Tag: CXO Interview

Decoding Haier’s marketing strategies during the World Cup and festive season

Companies and brands spend crores of rupees to get new customers but very little has been done for the existing consumer, says NS Satish, president, Haier Appliances India.

NS Satish, president, Haier Appliances India, talks about how the company has been betting on the World Cup and festive season to increase its volume and the road ahead.

To handle stress, it’s crucial to distribute work, share the load with peers and team, says Shivam Ranjan of Motorola

Shivam Ranjan, head of marketing, APAC, Motorola said, "From a life hack perspective, I go with a simple philosophy: it's very important for people to aspire. And unless they aspire, they won't be able to achieve things. There's a very famous quote by our ex-president, Dr. APJ Abdul Kalam, that says, ‘You have to dream before your dreams can come true’."

Shivam Ranjan, head of marketing, Motorola, Asia Pacific, on the influencers he follows in the smartphone industry, his tips on managing work-related stress, books he is reading, and more.

Managing your mind at work and beyond isn’t easy; it takes a lot of maturity and wisdom, says Bajaj Auto’s Deepika Warrier

Bajaj Auto's Deepika Warrier mentioned, "Manage your career in life stages and leave when you stop learning or aren't passionate about what you do. Life is too short to only go through the motions."

In a conversation with Storyboard18, Deepika Warrier, chief marketing officer, Bajaj Auto, spilled the beans about the marketing content she consumes, her workday at Bajaj Auto, her approach to stress at work and a lot more.

Fostering an open, collaborative culture is crucial to preventing workplace toxicity: redBus’s Pallavi Chopra

Pallavi Chopra, CMO, redBus, states, "As an organisation, redBus has a people-first culture which stands on the three pillars of hard work, humility and honesty. We take pains in doing a people-job profile fitment as that is fundamentally the key to employee happiness in the workplace. When you love what you do, unhappiness has no place."

In a conversation with Storyboard18, Pallavi Chopra, chief marketing officer, redBus touched upon the steps to avoid workplace toxicity, the marketing content she consumes, a peek into her weekly routine and a lot more.

Cost is not a barrier for buying insurance, it is the mindset: Rathin Lahiri of SBI General Insurance

Co-marketing campaigns with our mother brand SBI are an important part of our strategy, says Rathin Lahiri of SBI General Insurance

Lahiri explains how in a low penetrated category, distribution will create its own demand, how SBI General Insurance leverages co-partnering with its mother brand SBI and how distribution channels, differential pricing and data mining can help the insurance brand become a market leader.

The last thing millions of people put on their teeth is sugar and not toothpaste: Colgate’s Gunjit Jain

Gunjit Jain says that toothpaste penetration in India has reached 100 percent. Almost 100 percent of India’s households have a toothpaste at home.

Gunjit Jain, executive vice president of marketing at Colgate-Palmolive India breaks down Colgate’s strategy to change consumer behavior through The Sweet Truth campaign.

Maruti Suzuki’s Shashank Srivastava: It is crucial to celebrate achievements to foster a positive work environment

For Maruti Suzuki and their own powertrain, by 2030 it’ll be 15 percent EV, 25 percent strong hybrids and 60 percent to be a mix of ethanol blended fuel, CNG and biogas.

Storyboard18 caught up with Shashank Srivastava, senior executive officer, marketing and sales, Maruti Suzuki who spoke about the marketing related content he consumes, his tips to keep workplace toxicity and burnout at bay, his reading recommendations, and a lot more.

We are strategically using AI to reintroduce Microsoft beyond the realm of Windows: Frank Shaw

Frank Shaw, chief communications officer, Microsoft, says, "When adopting new technologies, particularly large language models, we invest substantial resources in testing. This includes thorough examinations for bias and anticipating potential misuse by bad actors. Before widespread deployment, we implement mediations to address identified issues."

The head of communications at Microsoft talks about AI being a helping hand enabling individuals to bring their ideas and visions to life and not a tool to replace human roles.