Tag: CXO Interview

McCain’s Aditya Krishna: A 15-minute interaction with a shopkeeper can give you a lot of marketing insights

Aditya Krishna, sales and marketing head, McCain Retail, stated, "I would share two pieces of wisdom. First is to do what you enjoy doing. If a Monday morning feels like a drag, it's normal. But if a Monday morning feels like a drag very often, then one needs to re-evaluate what one is doing."

Storyboard18 caught up with Aditya Krishna, Sales and Marketing Head, McCain Retail. He touched upon the marketing content he consumes, shared his opinion on workplace toxicity and burnout, talked about the books he is reading, and a whole lot more.

Can’t stop at one: Emerging models of agency-client partnerships

Amit Doshi, Chief Marketing Officer at Britannia Industries; Subramanyeswar, Group CEO at MullenLowe Lintas Group; and Harshil Karia, founder of Schbang along with Storyboard18's Delshad Irani.

The dynamics between advertising agencies and their clients have undergone significant transformations in the past decade. While the traditional agency on record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged. Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms.

Piyush Pandey and Devika Bulchandani on all things new at Ogilvy India

Piyush Pandey and Devika Bulchandani, global CEO, Ogilvy

After over four decades at Ogilvy in various creative and leadership roles, Piyush Pandey, chairman global creative and executive chairman of Ogilvy India will move to an advisory role. In this role Pandey will continue to work closely with major clients and the agency’s executive team to ensure that Ogilvy India maintains its leadership position in India.

Honasa Consumer’s Anuja Mishra: When you go to work like you’re going to school, it paves the way to enlightenment

Anuja Mishra, CMO, Honasa Consumer stated, "Collaboration is the need of the day, not just within our functions, but also cross-functionally. Collaboration ensures a lot of team wins, and that creates a stronger bonding within teams, and leaves little room for toxicity."

For this week’s Weekender CMO, Storyboard18 had a chat with Anuja Mishra, Chief Marketing Officer, Honasa Consumer, who spoke about Generative AI, her take on the Netflix television series ‘Pepsi, Where’s My Jet?’, the book ‘No Rules Rules’ by Reed Hastings, and a lot more.

Why Ogilvy’s Piyush Pandey and Pidilite’s Bharat Puri have an unbreakable bond

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol. Here’s what Puri had to say about his long-term partner-in-crime Pandey. (From left to right: Piyush Pandey and Bharat Puri)

Piyush Pandey and Bharat Puri have worked together for 36 years on some of India’s most loved brands like Asian Paints, Cadbury and Fevicol.

Schneider Electric India’s Rajat Abbi on how brands should bank on sustainability and AI

"Marketers who lead communications must remember that the endeavour for a cleaner, greener planet is a collective effort that transcends individual brands, demanding unity and concerted efforts to inspire and engage audiences," says Schneider Electric India’s Rajat Abbi.

Schneider Electric India’s chief marketing officer says the company uses AI to optimise operations and for programmatic media buying, significantly improving ROIs from media spends.

They are happy that I’m not going away to the Himalayas: Ogilvy’s Piyush Pandey

Ogilvy's Piyush Pandey states, "My belief from day one has been that I don't work for clients. I don't work for brands. I work for the people it reaches. If that is your starting point, then you will make a difference. That has been my biggest learning." (Pictured: Devika Seth Bulchandani and Piyush Pandey)

Piyush Pandey and Ogilvy’s global CEO Devika Bulchandani on succession planning, leadership, talent and the India story.

Why is Kellogg India betting big on YouTube, CTV, and OTT for advertising?

Recently, Kellogg’s rolled out its new offering: Kellogg’s Chocolate Muesli. Vinay Subramanyam, senior director of marketing, Kellogg South Asia, highlighted, “Muesli itself has been the gateway to a lot of adult consumption for Kellogg’s. What we are seeing is that chocolate as a space is also picking up. Therefore making sure that we are able to combine two really strong category insights and create something which is unified into a strong proposition.”

Speaking on the launch of a Kellogg’s Chocolate Muesli, Kellogg’s senior director of marketing Vinay Subramanyam said that the taste-seeking consumer and the nutrition seeking consumer are the same person.