Exclusive: Nilesh Gupta takes additional charge of branding and creative strategy at Meesho

Prior to joining Meesho in 2021, Gupta was with Kearney where he primarily worked on the Consumer & Retail practice including co-authoring a report with CII to help unlock the full potential of retail growth in India

Gupta has taken over the additional role from Meesho’s VP and brand head Lucky Saini who has recently quit the e-commerce firm.

Meesho’s VP and brand head Lucky Saini quits the e-commerce firm

Prior to joining Meesho, Lucky Saini was working with edtech platform Vedantu as the head of brand marketing for over eleven months. There he led a team that managed research, media, creative, PR and brand communication.

Saini joined Meesho in June 2021. His mandate at the company was to lead the team in charge of planning, executing, and growing the strategy, experience, and voice of the brand.

Sandhya Devanathan takes over from Ajit Mohan as Meta’s head for India

Beyond benefiting Amazon, this partnership is expected to boost Snap's advertising business, which has faced challenges in recent years. Following the announcement of the deal, Snap's shares experienced a notable increase of over 9%. (Image source: CNBC-TV18)

Devanathan, who is leading the company’s gaming vertical for the APAC market, will transition to her new role on January 1, 2023 and will report to Dan Neary, VP, Meta APAC. She will also be a part of the APAC leadership team.

CoinDCX’s marketing chief Ramalingam Subramanian quits the crypto firm

Ramalingam Subramanian's departure comes at a difficult time for crypto companies across the world. After the recent collapse of the FTX exchange, the third largest crypto exchange in the world, centralised crypto exchanges in India are looking to find ways to be transparent about their assets and liabilities in a bid to retain their users.

Ramalingam Subramanian joined the Indian cryptocurrency investment app in 2019.

Job cuts at Twitter, Meta presage dark days ahead

A lot of companies are looking at cutting down non-essential spends. Areas like advertising are some of the first few things that are impacted when companies go on a cost-cutting mode. This adversely impacts platforms like Meta, Snap, and Google, who are also forced to cut costs to compensate for the loss in advertising revenue.(Representative Image via Unsplash)

Twitter India has fired close to 90 percent of its workforce. Indeed, there are rumours that its India office might be shut down altogether.

Elon Musk starts firing Twitter India teams

Some media reports suggest that Twitter has sacked the entire marketing team while others are stating that the company is laying off atleast 50% of its India team. (Representative Image via Unsplash)

The layoffs are part of the Elon Musk-owned company’s plan to reduce its 7,500-person workforce as a measure to save costs.