Tag: Digital

Future-Ready: Unveiling the top marketing trends of 2024

The report states that marketers should collaborate with agencies that prioritize authentic, data-driven influencer strategies, offer real-time monitoring and insights, and prioritize brand safety. (Representative Image: Laura Chouette via Unsplash)

With consumers increasingly leaning towards conscious consumption, brands that focus on sustainability and purpose are asserting dominance on consumers’ minds.

Budget 2024: More fiscal incentives needed to bridge the gender gap

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Apart from measures to advance gender equality, Millennials and Gen Z in India are also expecting, among other things, tax relief and extension of FAME and other subsidies to push EV ownership.

Digital news publishers body seek regulatory amendments for fair compensation and revenue sharing in India

The amendments, according to Sujata Gupta, secretary at DNPA, would guarantee an opportunity to ensure that any company or Large Language Model (LLM) that uses data also appropriately compensates the sources providing the content or data. (Image Source: Unsplash)

Developments on discussions between the ministry and the digital news publishers’ association were first reported on Storyboard18 in December 2023.

FTC to investigate deals between tech giants and Generative AI companies

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries and Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Emily Morter via Unsplash)

They included Microsoft and Open AI, Amazon, Alphabet, and Anthropic PBC.

Data of 750 million Indian mobile users stolen in alarming cybersecurity breach

The threat actor, CyboDevil, has provided an elusive response regarding the acquisition of the datasets, denying any involvement in a breach and claiming to have obtained the data through undisclosed asset work within law enforcement channels. (Representative Image: Towfiqu barbhuiya via Unsplash)

The database, totalling a staggering 1.8 terabytes, contains sensitive information belonging to 750 million individuals, including names, mobile numbers, addresses, and Aadhaar details. This revelation poses a substantial risk to the security of both individuals and organisations.

MAdtech Point: What is the future of data clean rooms?

The data clean room technology has the potential to offer this independent and neutral solution as a middleware technology for the industry. (Representative Image: Alexander Sinn via Unsplash)

Any replacement to a free cookie can only come from an independent, and neutral entity which has no linkage to the inventory that is being sold. And there in lies the challenge for the industry today.

Indian government contemplates stricter regulations to combat deepfake threat

On March 1, Google announced it would remove apps from 10 Indian developers, including Shaadi.com, Naukri.com, jeevansathi.com, and Bharat Matrimony, from its Play Store in India for non-compliance with its billing policies.

IT Minister Ashwini Vaishnaw said the government needs to move to a policy framework in which the social media platforms, start taking responsibility for what they are publishing.

Big tech layoffs: Google plans to cut ad sales team

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Google confirmed that a few hundred roles were eliminated from the ad sales team.

WEF 2024: Gita Gopinath says AI could impact 30 percent of jobs in India

Gopinath highlighted the multifaceted concerns associated with AI, ranging from misinformation to its impact on labour markets. (Still from the interview)

Davos 2024 | Gita Gopinath, IMF Deputy Managing Director, discusses AI’s global impact on the sidelines of the WEF summit. A study reveals 40 percent of jobs worldwide are vulnerable to AI, with nuances affecting wealth distribution and policy priorities.