Tag: Digital

CTV to be the largest distributor of content on large screens by 2030: Report

Digital advertising was and continues to be sold in models that are largely similar to the TV world. The OTT app would promise a certain reach and frequency to an advertiser to grow their brand. While tracking mechanisms improved manifold in the new world, they were still not directly linked to outcomes for advertisers. On the other hand, global tech giants such as Google, Meta, and Amazon started promising and delivering outcomes to advertisers. (Image source: Unsplash)

Connected TVs to start scaling more quickly and reach 100 million by 2030, states the FICCI – EY report on the media and entertainment industry.

Viewership of non-cricket sports on TV fell by 39 percent in 2023: Report

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

The FICCI – EY report on the media and entertainment industry highlights shifts in viewership.

National Creators Award Winners: Aman Gupta, Ranveer Allahbadia, AiyyoShraddha and more, awarded by PM Modi

Prime Minister Narendra Modi presented the first-ever National Creators Award on March 8 at Bharat Mandapam, New Delhi. He also had a brief interaction with the winners. (From left to right: Aman Gupta, Shraddha and Ranveer Allahbadia. (Image source: News18))

Prime Minister Narendra Modi acknowledged the impact of content and creators, saying “You are the MVPs of the internet.” Over 200 creators were nominated for the National Creators Awards in categories that ranged from the ‘Disruptor of the Year’ to ‘International Creator Award’.

Jaya Kishori gets National Creators Award in Social Change category from PM Modi

Jaya Kishori added, “The youth need spirituality the most today. If I can live a spiritual life along with a materialistic life, I think, every youth can.” (Image source: Jaya Kishori via X)

Called this generation’s ‘Mirabai’, Jaya Kishori shares teachings from Bhagavad Gita and the Ramayana.

AI race: Meta building AI model to power entire video ecosystem

The Mark Zuckerberg-led company said the FTC has failed to meet its burden to present evidence establishing a relevant antitrust market and proving that it has included all reasonable substitute services in its market definition. (Representative image by Dima Solomin via Unsplash)

Meta has been accelerating its AI drive, including adding AI functions into products across its platforms like Facebook and Instagram.

After Facebook and Instagram, LinkedIn sees brief outage

March 5 saw the global outage of social media platforms Facebook and Instagram. Following the outage, as per multiple reports, parent company Meta’s chief executive officer Mark Zuckerberg net worth declined by $ 2.79 billion, in a day, to hit $ 176 billion on the Bloomberg Billionaires Index. (Image source: Unsplash)

According to outage tracking website Downdetector.com, there were 48,000 reports of outages related to LinkedIn in the US.

Google’s former software engineer Linwei Ding charged with AI trade secrets theft

Financial Times reported on Google’s possible revenue shake-up, stating, "Google is looking at options including adding certain AI-powered search features to its premium subscription services, which already offer access to its new Gemini AI assistant in Gmail and Docs, according to three people with knowledge of its plans." (Representative Image: Brett Jordan via Unsplash)

Linwei Ding had stepped down from his position at Google on December 26, 2023. Three days after his resignation, the officials at Google had learnt that he had presented himself as the chief executive officer (CEO) at one of the Chinese companies at an investor conference in Beijing, China.

FICCI EY Report: 51 percent of total ad spends in Digital media

Mayank Pravinchandra Shah, vice president, Parle Products, stated, "Parle Products has been associated with IPL since the year of its establishment, which is 2008. Barring probably one or two seasons in between, we may not have looked at it because when you talk about a platform like IPL, we don't do it for the sake of sustenance or regular advertising. It's more of an impact-creating property." (Representative Image: Alexander Shatov via Unsplash)

Advertising is 0.33 percent of India’s GDP. Traditional media advertising was flat, while new media drove the growth in advertising in 2023, as per the FICCI EY Report on the Indian Media and Entertainment (M&E) industry.

Elon Musk reacts to Instagram and Facebook outage

At the time of writing, outage tracking website Downdetector.com recorded over 3,00,000 Facebook outages and over 47,000 outage reports for Instagram worldwide. (Image source: X)

X owner Elon Musk shared a series of tweets after Meta-owned Facebook and Instagram went down for thousands of users across the globe.