Digital – Page 8 – storyboard18

Instagram launches creator marketplace in eight markets including India

Partnership ads (formerly known as branded content ads) allow advertisers to amplify content with a creator or other partner’s handle to scale their collaborations. (Image source: Unsplash)

Instagram’s creator marketplace can help brands easily find relevant creators for any kind of collaboration.

US Supreme Court declines VirnetX’s $502.8 million jury verdict against Apple

A ruling is likely to take several years and until then, Apple will have to pay the fine and comply with the EU order.

There was a 14 year long court battle between Apple and VirnetX over the latter’s internet-security patents.

Indonesia govt issues regulations requiring Meta and Alphabet to pay news media for content

The regulation suggests cooperation between digital platforms and media companies could be in the form of paying licences or sharing data of news users. A committee would be formed to ensure digital platforms fulfil their responsibilities to the media companies, it said. (Image source: Unsplash)

The move is aimed at levelling the playing field between the media industry and big tech companies.

28 organisations write to the European Data Protection Board to oppose Meta’s subscription services

Meta also rolled out reels on Facebook in 2022, allowing users to create and watch videos clips from creators. One could also view public reels from Instagram, if the creator chooses to recommend it on Facebook. (Image source: Unsplash)

Meta’s subscription privacy model worries organizations as it sets a pay-to-protect precedent.

IPL 2024 ad rush: Lower barriers attract over 1000 brands to digital platforms

As per insiders close to developments, the number of small ticket size deals JioCinema signed last season was upwards of 600 with the smallest deal having a price tag as low as Rs 1 lakh. (Image source: twitter.com/IPL)

Furthermore, CTV (connected television) universe is on a growth trajectory in India, with advertising on CTV going from Rs 450 crores to Rs 1000 crore in 2023.

Will AI be the end of creativity?

Google's AI head Jeff Dean and former YouTube CEO Susan Wojcicki have also backed the company in a personal capacity. (Representative Image: Steve Johnson via Unsplash)

Biases inherent in AI training data pose a significant concern, writes Fractal’s Bhaskar Roy.

Fact or farce: Why are AdEx projections by Dentsu, GroupM and Madison thousands of crores apart?

New age brands or start-up brands are more driven by looking at the clutter breaking ideas that can help them get traction. But, they don’t really look at things from a long term perspective. (Representative image by Nick Fewings via Unsplash)

Top advertisers said that the divergence in projections is due to differences in digital Adex numbers and agencies’ own vantage and advantage.

Meta bans Facebook, Instagram accounts of Iran’s Supreme Leader Ayatollah Ali Khamenei

Khamenei's Persian-language account had more than 5.1 million followers, while his English-language account had more than 204,000. Khamenei, who has been in power since the death of his predecessor Ruhollah Khomenei in 1989, previously had accounts suspended on Instagram in 2019, but they were later restored. (Image source: News18)

Ayatollah Khamenei still maintains an account X, formerly Twitter.

Meta to start labelling AI generated content across all Meta platforms

Over the last eight years, Meta says it has rolled out industry-leading transparency tools for ads about elections or politics, developed comprehensive policies to prevent election interference and voter fraud, and built the largest third party fact-checking programme of any social media platform to help combat the spread of misinformation. (Representative Image: Dima Solomin via Unsplash)

This step will help to regulate the potential malicious use of AI and protect the users from misinformation and disinformation on social media.

Parliamentary panel concerned about Walmart-backed PhonePe, Google Pay’s dominance in UPI market

The committee further added that fintech firms must be asked to generate awareness around safe transaction methods and bogus methods used by fraudsters to dupe people, through their app's interface in the form of creatives, pop-ups etc. (Image source: Unsplash)

Parliament’s Standing Committee also expressed deep concern on the “trust deficit” in India’s digital payment system, citing a loss of Rs 5,574 crore to cyber frauds in just six months between April and September of 2023.