Tag: Digital

Zero tolerance to any content violations from platforms and users involving minors: MoS Rajeev Chandrasekhar

When asked if the IT Rules are far-reaching Chandrasekhar said, “Anybody who characterizes the IT Rules as being arbitrary or far reaching or censorship has not read the IT Rules well.”

Rajeev Chandrasekhar, Minister of State, Electronics and Information Technology, Government of India, on platforms and safety of digital Nagriks.

What is the price for responsible use of consumer data?

Responsible use of consumer data is an agenda that should not be limited to advertising or marketing. This should be a board room initiative, directly led by the CEO to ensure that, as brands and publishers, they control the destiny of their business by directly holding the relationship with their consumers. (Image source: Unsplash)

Recent programmatic transparency study from ANA threw some light on this. Close to 23$ went towards automation and 6$ went towards related data, presumably additional to the existing cost of advertising. So net net, give or take, cost of digital advertising is around 40$ for every 100$ spent, writes Gowthaman Ragothaman.

WhatsApp to introduce a new feature that allows users to pin frequently visited channels

The focus of the program is to implement a four-pillar approach – detection, prevention, reporting and driving awareness around the escalating spread of deepfakes along with building a critical instrument that allows citizens to access reliable information to fight the spread of such misinformation. (Representative Image: Mika Baumeister via Unsplash)

The feature would simplify access to specific channels, thus eliminating the requirement to scroll through the entire list.

It is time for Open Network Audience Marketplace in India

At the recent Storyboard18 DNPA Conclave and Awards 2024, Rajeev Chandrasekhar, Minister of State for Electronics, and Information Technology in the Government of India, said, "“We are certainly not of the opinion that our internet with 120 crore Indians that are going to be consuming it by 2025 should be catered to by the big islands on the internet be on e-commerce or search or social media or ad tech. That is the basic principle that guides our approach to this issue as a government."

ONAM (Open Network Audience Marketplace) can be built as a decentralized audience marketplace where brands and publishers can share their respective customer details, find the match, target, re-target, and conduct advertising campaigns, writes Gowthaman Ragothaman.

Microsoft to provide AI skilling opportunities to 2 million people in India by 2025

The ADVANTA(I)GE INDIA initiative will focus on three key areas to create AI fluency-Equipping India’s future workforce, upskilling government officials in AI and working to build the AI capability of nonprofit organizations. (Image source: Moneycontrol)

According to Microsoft’s recent Work Trend Index, 90 percent of Indian leaders say the people they hire will need new skills to prepare them for the growth of AI. Furthermore, 78 percent of Indian workers say they don’t have the right AI capabilities to complete their current work.

Storyboard18 DNPA Conclave: Machines cannot create, imagine or see into the future

Prabhu asserted that the impact of AI would need to be studied dispassionately, objectively, and specific to the country likely to be affected. According to the International Monetary Fund, almost 40 percent of jobs would be affected worldwide.

At the DNPA Conclave and Awards 2024, Shubhranshu Singh, chief marketing officer of Tata Motors Commercial Vehicles, moderated a discussion on artificial intelligence and its impact on livelihoods and jobs.

AI and Gen AI will play a pivotal role in making the news content reach diverse: Amitabh Kant

Amitabh Kant, former CEO, NITI Aayog, also lauds India’s growing payment system and the swift speed by which the country is moving towards a cashless economy. (Image source: Amitabh Kant (official website))

Amitabh Kant, the G20 Sherpa of India and the former CEO of NITI Aayog delivered a keynote address at the Storyboard18 DNPA Conclave and Awards 2024.

Google to change Bard’s name to Gemini

The log, as mentioned in reports, stated that the tech company Google would voice chat with Gemini. This would be followed by a "Ultra 1.0" model with "Gemini Advanced," a paid plan feature. This feature offers the ability to upload files, similar to that of ChatGPT Plus. Available in over 150 countries or territories, the Gemini app will be launched soon beginning in the language English. (Image source: Unsplash)

Dylan Roussel, an android app developer went on to leak a company change-log which said ‘Bard is now Gemini’, a new model set out to compete with (artificial intelligence research organisation) OpenAI’s GPT-4 (large language model).

Thanks to digital platforms in India, news on India’s progress is reaching the world: Anurag Thakur

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

Anurag Thakur, Minister of Information and Broadcasting of India spoke at length on the growth of technology and evolution of journalism in India at the Storyboard18 DNPA Conclave and Awards 2024.