Tag: gaming

Investing in skills and talent crucial for online gaming: Sumanta Dey

WinZO also partnered with the Indian Institute of Technology-Delhi (IIT-D), the Delhi Technological University (DTU), the Netaji Subhash University of Technology (NSUT), and the IIITD to launch its new cyber security programme, Code Health and Security Evaluation (CHASE). (Representative Image: Omid Armin via Unsplash)

The senior director, public policy and corporate affairs, Head Digital Works, talks about challenges the gaming industry faces.

iQOO secures title sponsorship for esports team SOUL

This unique partnership marks the first time in the country’s Esports landscape that a team has secured a high-profile title sponsorship that extends beyond individual tournaments. (Representative Image by Sean Do via Unsplash)

As per the Windows of Opportunity report on India’s Media and Entertainment industry by FICCI-EY, the number of brands investing in Esports in India will grow from 80 in 2022 to reach 100 in 2023.

Self-regulation for safe and accountable online gaming industry

GGR is the difference between the amount wagered minus the amount won. (Representative Image via Unsplash)

The need for gaming regulation in India arises from the rapid growth and increasing popularity of the online gaming in India, driven with global trends, smartphone penetration, a burgeoning youth population, and gaming genres in tune with local factors.

How game publishers can navigate in a post-cookie world

Immersive ads rely solely on contextual targeting and not on individual data. This aligns well with evolving privacy regulations like the General Data Protection Regulation (GDPR), which emphasizes minimizing the collection and use of personal data for advertising purposes. (Representational image: Jezael Melgoza via Unsplash)

Native ads can bolster the efforts of game publishers and help them gain incremental revenue.

Taxing Times: Online gaming firms fear growth slump

Gaming grew from Rs181 billion in 2022 and is expected to touch Rs269 billion by end of 2024. (Representative Image: JESHOOTS.COM via Unsplash)

The gaming industry, which was growing at a notable compound annual growth rate (CAGR) of 28% from the fiscal year 2020 to 2023, is projected to grow at a CAGR of 15% until FY28, due to recent taxation changes.

Blockchain in gaming opens up new dimension for marketing and sales

The integration of blockchain technology into gaming opens up a new dimension for marketing and sales, enabling companies to harness the power of consumer reputation to establish trust and loyalty. (Representative Image: Hitesh Choudhary via Unsplash)

As the gaming industry continues to evolve, blockchain technology will play an increasingly pivotal role in shaping the future of consumer marketing and sales.

Games of skill do not metamorphose into games of chance if played online

Such sites pose significant financial and socio-economic risks for consumers, especially youth and children and the Ministry of Information and Broadcasting (MIB) has previously issued multiple advisories asking television channels, digital news publishers and OTT platforms to refrain from showing advertisements for online gambling sites and surrogate advertisements. (Representative Image: Jack Hamilton via Unsplash)

According to Aruna Sharma, former secretary, MeitY India needs to revisit the 28 percent taxation on all online games if the industry is to grow to be the second largest in the world. Else, the action will shift to grey markets.

Neela Mediatech’s gaming platform TMKOC PLAY partners with Jio games

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

With this partnership, the company aims to roll out 50+ games on the Jio Games platform targeting a significant base of Indian mobile and cloud gaming users.