Tag: gaming

Disney to invest $1.5 billion in Fortnite maker Epic Games

“Disney was one of the first companies to believe in the potential of bringing their worlds together with ours in Fortnite, and they use Unreal Engine across their portfolio,” said Epic Games founder and CEO Tim Sweeney

Disney plans to launch a ‘games and entertainment universe’ that integrates the entertainment conglomerate’s storytelling into Epic’s popular game Fortnite.

Budget 2024: Huge potential with 28% GST on online gaming, says Revenue Secretary

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

Revenue Secretary Malhotra, in a post-Budget interview with CNBC-TV18, said the government saw a sixfold surge in revenue after the implementation of 28% GST on online gaming platforms from October 1, 2023.

Game-Changer: Programmatic advertising takes centre stage for gaming marketers

As per Lumikai’s latest report, the Indian gaming industry touched a $3.1 billion in the fiscal year 2023 and is projected to reach $7.5 billion by the fiscal year 2028.(Representative Image: Alex Haney via Unsplash)

Research suggests that by 2030, gaming-related advertising will be worth $17.6 billion globally. A large part of this will be programmatic ads, said experts.

Google Play expands support for real money gaming apps

The court imposed a Rs 1 lakh fine on Google for providing inaccurate information and failing to disclose details about the European Patent Office's rejection of the patent application. (Representative Image: Lauren Edvalson via Unsplash)

This includes covering game types and operators not currently addressed by existing licensing frameworks, as outlined in the internet giant’s blog post on January 11.

Krafton’s BGMI rolls out a campaign integrating gaming into Indian culture

The campaign, conceptualized and produced by JUNGLE in association with KRAFTON India, captures the varied tapestry of the new Indian cultural experience, with tongue firmly in cheek throughout the film. (Still from the campaign)

Crafted around a gamer “Babubhai” who captures the nation’s imagination with his signature move, the Jiggle Wiggle, this campaign charts out the lifecycle of a trend.

Vi and Team Vitality enter into esports partnership in India

This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities. (Images sourced via Vi and Team Vitality websites)

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale.

2023 wrap: A year of transformations for India’s gaming sector

WinZO also partnered with the Indian Institute of Technology-Delhi (IIT-D), the Delhi Technological University (DTU), the Netaji Subhash University of Technology (NSUT), and the IIITD to launch its new cyber security programme, Code Health and Security Evaluation (CHASE). (Representative Image: Omid Armin via Unsplash)

The gaming sector was hit by the 28 percent tax on the full face value of bets placed on online games. However, the year also saw India retaining its spot as a key leader in global game downloads. Future growth is expected by in- app purchases and ad revenues in casual and mid-core games.

Gaming ideal advertising medium for sports and live events now: Roland Landers, AIGF

India is currently looking at a 150 million strong community of mid-core/ core gamers in 2023 alone, a significant portion of which have graduated from casual gameplay.(Representative Image: Javier Martínez via Unsplash)

Roland Landers, CEO, and Dhruv Garg, Tech & Policy Lawyer and Legal Advisor, All India Gaming Federation (AIGF) talk about the Madras High Court verdict overturning the rummy and poker ban, the implication of 28% GST on the gaming fraternity, the gaming trends of 2023 and a lot more.