gaming – Page 2 – storyboard18

Digital content enabler UniPin joins as Krafton’s distribution partner

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

UniPin will empower BGMI players to conveniently top up their in-game currency UC (Unknown Cash) and enhance the overall gaming experience.

Microsoft-backed LinkedIn to introduce gaming on the platform

The United States has the most LinkedIn members, followed by India and China. According to the research group Insider Intelligence, LinkedIn's annual advertising revenue increased to nearly $4 billion in 2023, up 10.1 percent. (Image source: Unsplash)

LinkedIn’s annual advertising revenue increased to nearly $4 billion in 2023. The introduction of gaming experiences is to help the platform boost engagement and excitement.

43 percent of real-money gamers from non-metros: Meta report

The summit was attended by the country’s biggest gaming brands that shed light on the use of innovative cutting-edge technologies such as AI that has helped them drive growth for their business. They also highlighted the top trends shaping the gaming industry in India right now. (Image source: Unsplash)

The study also highlighted reels, video ads on Meta and influencers as top drivers for gamers to discover and purchase new games.

Krafton signs MoU with the Govt of Gujarat and TransStadia Technologies

More recently, KRAFTON India also hosted BMPS 2023 (BATTLEGROUNDS MOBILE INDIA PRO SERIES) in Ahmedabad, a collaborative effort by KRAFTON and the city of Ahmedabad to foster the growing gaming ecosystem. (Image source: Unsplash)

This collaboration is set to stimulate the technology, gaming, and esports ecosystem in Gujarat.

Nazara Technologies earmarks Rs 830 cr for global expansion; eyeing mergers, acquisitions in adtech, gaming, esports

Following a recent fundraise of Rs 760 crore via a preferential allotment that attracted marquee investors such as Nikhil Kamath, ICICI Prudential MF and Plutus Wealth Management among others, Nazara is poised for significant expansion in the coming years, it stated. (Image source: Moneycontrol)

Nazara Technologies is identifying opportunities within gaming, esports and adtech with a focus on established gaming IPs/studios and also those advancing in cutting-edge technologies like web3, Virtual Reality, and AI.

AnyMind’s Otohiko Kozutsumi and Rubeena Singh on gaming, influencer marketing and more

Otohiko Kozutsumi - Co-Founder and Chief Commercial Officer AnyMind Group (left). And Rubeena Singh, Country Manager, India and MENA (right)

In India, there are around 400 million users, ranging from 350 to 400 million and they’re all playing casual games.

SportsBaazi co-founder Puneet Dua: Just burning cash on user acquisition is a recipe for disaster

According to Dua, while initial concerns remain regarding the regulations, cautious optimism is emerging. Data is being analyzed by officials to understand the impact on businesses and consumers. This, along with the Finance Minister's commitment to review, fuels hope for a potential revision that fosters continued industry growth.(Representative image via Unsplash)

Puneet Dua, co-founder and CMO, SportsBaazi talks about marketing and media trends in gaming, GST impact on the ecosystem, and growth and importance of content in marketing RMG.

Tag: gaming