22feet Tribal WW boards Axon Alex to head strategy, Shikha Davessar elevated to lead business

Spanning a career of over 16 years, Axon is a MICA alumnus and began his advertising journey with DDB Tribal. On the other hand, having associated with DDB Mudra Group for close to 10 years, Shikha’s experience extends across several prestigious Fortune 500 global brands.

Both Alex and Davessar Both will report to Vanaja Pillai, President, 22feet Tribal Worldwide.

Explained: How D2M technology could disrupt the media landscape

D2M makes use of advanced error-correction techniques and robust transmission methods to ensure reliable reception, even in areas with weak signals or high-mobility scenarios, according to a draft report by the Telecommunication Engineering Centre (TEC). (Image source: Unsplash)

A look at direct-to-mobile (D2M) technology, its pros and cons, and how it can benefit consumers and companies.

How YouTube is enabling creators to disclose altered or synthetic content

YouTube only allow third-party apps to use their API when they follow their 'API Services Terms of Service', and when they find an app that violates these terms, they take appropriate action to protect the platform, creators, and viewers. (Image source: Moneycontrol)

YouTube is introducing a new tool in Creator Studio requiring creators to disclose to viewers when realistic content – content a viewer could easily mistake for a real person, place, or event – is made with altered or synthetic media, including generative AI.

MyGlamm comes onboard as official beauty partner for ‘Bade Miyan Chote Miya’

Produced by Pooja Entertainment and Directed by Ali Abbas Zafar 'Bade Miyan Chote Miyan' is an upcoming film starring Akshay Kumar, Tiger Shroff, Prithviraj Sukumaran, Manushi Chillar, Alaya F, Sonakshi Sinha and more. (Image by Zee Company via YouTube

The Good Glamm Group’s creator and media divisions – Good Creator Co. and Good Media Co., will collaborate with Pooja Entertainment to curate promotional content and immersive experiences for fans leading up to the movie’s release.

Microsoft and NVIDIA announce major integrations to accelerate gen AI for enterprises everywhere

As generative AI further evolves over the next few years, we can expect a large degree of automation of customer interactions. Companies will increasingly rely on marketing to own and optimize most of the customer journey. Marketing needs to take the lead in experimenting with new tools and integrating them with the workflows constantly evaluating what parts of customer journeys we can automate with the help of advancements in AI, writes Arun Pattabhiraman, CMO, Sprinklr. (Representative Image: Andrea De Santis via Unsplash)

The new integrations will leverage the latest NVIDIA generative AI and Omniverse technologies across Microsoft Azure, Azure AI services, Microsoft Fabric and Microsoft 365.

Elections 2024: Political advertisers supercharge TV News AdEx growth; to grow by over 85 percent

As per sources close to the development although TAM has applied for the license, it is unlikely that any permissions will be granted or considered before the conclusion of the Lok Sabha elections in June 2024. (Image source: Unsplash)

Television take the lion’s share, close to 50 percent, of total ad spends in the 2024 Lok Sabha Elections. 50 percent of media spends goes to news channels across languages.