Media – Page 20 – storyboard18

20 percent of all the people watching video content in 2023 have been cord cutters: Kantar

Tamil, Telugu and Malayalam have high conversion ratios, Hindi and Kannada record mid conversion ratios, Gujarati, Marathi and Bengali record low conversion ratios. (Representative Image: Nicolas J Leclercq via Unsplash)

Addressable TV is poised to extend its reach to over 45 million homes, constituting 21 percent of addressable TV households in 2024.

New consumer classification to help advertisers with precise targeting, says BARC chair Shashi Sinha and top marketers

India was operating with a classification system (SEC) built and launched in 1988 but since this was an urban classification system based on the education and occupation of what they called CWE or the chief wage earner, marketers increasingly felt the system was not a strong enough indicator of affluence. Additionally, there was no official rural classification endorsed by MRSI. NCCS was the answer that was launched in 2011. The classification took into consideration education of the CWE multiplied with the assets they owned. (From left to right: Shashi Sinha, Rajiv Dubey, Shuvadip Banerjee and Jasmine Sachdeva)

The Indian Socio-Economic Classification (ISEC) proposed by the Market Research Society of India (MRSI) is under review by BARC. Stakeholder consultations will guide the decision on adopting this new classification system.

McDonald’s India operator Westlife Foodworld denies ‘fake cheese’ claims

"The confirmation from the FSSAI explicitly states that “Articles in question contain Cheese or cheese product as a part of composition and does not contain analogue in dairy context in any form”. This clean chit is a testament to McDonald’s India’s commitment to upholding stringent food quality standards across all its restaurants, at all times," added the QSR firm. (Image source: Unsplash)

Westlife Foodworld Limited (WFL), who owns and operates McDonald’s restaurants across 11 states in West and South India took to LinkedIn to officially clarify that the cheese used in their products is real and actually contains cheese.

Election Commission asks MIB to direct Cinema owners to screen voter awareness film

The Commission further said, AIR and DD may be asked to produce and air programmes on voter education. It also asked to appoint a nodal officer for hassle-free coordination for rolling out the voter awareness programmes as mentioned above. (Image source: Unsplash)

MIB has been asked by the Election Commission of India to direct Cinema owners to screen voter awareness film “My Vote My Duty” in theatres across country.

ZEE, SEBI case: Subhash Chandra moves SAT against SEBI order

The proceedings at SAT are set to resume on March 19. (Image source: Moneycontrol)

In August 2023, SEBI passed an interim order against ZEE promoters Subhash Chandra and his son Punit Goenka, barring them from holding any directorships in listed companies, over allegations of funds siphoning.

Google temporarily stops Gemini’s image tools after backlash over inaccurate pictures

Social media users reprimanded Gemini as ‘absurdly woke’ and ‘unusable’ after requests to generate representative images for subjects prompted the creation of bizarrely revisionist pictures. (Representational image: Rajeshwar Bachu via Unsplash)

On Thursday, Google announced a temporary suspension of its Gemini chatbot’s image generation tool in response to widespread criticism on social media over historically inaccurate images and bias against white people.

Subhash Chandra ‘not cooperating’ with investigation alleges SEBI

Earlier, the Bombay High Court had granted SEBI two weeks to respond to Chandra's petition.

As per reports, SEBI’s legal counsel stated that Chandra is “not cooperating” with the investigations and has repeatedly requested for additional time to submit documents. SEBI had sent summons on January 12. However, Chandra has failed to submit any documents till now.

Tag: Media