Media – Page 21 – storyboard18

Aditya Birla Group’s new paints company Opus onboards Leo Burnett India as lead creative and strategic agency

NIC Ice Cream was co-founded in 2012 by Jeetendra Bhandari, Sanjiv Shah, and Raj Bhandari, and it serves in 86 cities across India. (Image source: Claudio Schwarz via Unsplash)

As their communication partners Leo Burnett India will be working on the creative strategy and positioning for the overall brand ‘Birla Opus’, ‘Birla Opus One’ and ‘Birla Opus Calista’. DDB Mudra on the other hand will be handling the other sub brands Style, AllWood, AllDry and Prime.

Anurag Thakur announces Film Certification Facilitation office in Chandigarh

Thakur said, “4 lakh crore sale happened of local items. This happened after PM appealed for ‘Vocal for Local’ and he asked people to buy local products. This shows how much people consider PM.” (Image source: official website - anuragthakur.in)

CBFC facilitation office will ease certification process for regional films. Punjabi film industry to benefit
from the same.

Lok Sabha Elections: PM Modi’s ‘Mann ki Baat’ broadcast suspended for 3 months in adherence to political decorum

Additionally, he emphasised the need for a strong legal framework to govern both AI and deepfake technologies, highlighting the significance of responsible regulation in the swiftly changing digital environment. (Image source: Moneycontrol)

PM Modi did appeal to his listeners to share YouTube shorts of Mann Ki Baat episodes and urged the first-time voters to exercise their franchise in record numbers.

Reliance and Disney to sign binding merger pact to create mega media entity: Reports

The combined entity will have lucrative sports properties which not only include premium cricket IPs like Indian Premier League (both TV and digital), ICC cricket tournaments (both TV and digital) but also other major sporting events like Wimbledon and Pro Kabaddi League.

Announcement on the deal between Reliance and Disney and details of the media entity are expected in the next few days, as per reports.

Zee’s independent advisory panel headed by ex-HC judge to address “misinformation”

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Zee stated that the independent advisory panel was necessitated due to ‘widespread circulation of misinformation, market rumours, and consequent erosion of investor wealth’.

Japanese advertising giant Hakuhodo rolls out Trigger Happy Studios in India

It aims to collaborate with creative partners across languages and regions in India and also leverage Hakuhodo’s global distribution network and entertainment agencies across the world. (Image source: IMDb)

Trigger Happy Studios will produce, market and distribute feature films, digital content and international co-productions across various platforms and markets.

MCA seeks details from SEBI on ZEEL account investigations

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

According to reports, a preliminary MCA investigation suggests alleged involvement of Yes Bank in misusing ZEEL’s fixed deposits.

McDonalds MD takes to social media to bust allegations of “fake cheese” in burgers

By integrating with the ONDC Network, McDonald's North and East India can now leverage technology to expand its reach and better serve customers. (Representative image by Jurij Kenda via Unsplash)

The FDA has suspended the license of a McDonald’s outlet in Ahmednagar, prompting the chain to delete the word “cheese” from various items.

LVMH launches entertainment venture for marketing its brands like Louis Vuitton, Dior, Fendi

LVMH said the aim was to collaborate with leading entertainment creators, producers and distributors to co-develop, co-produce and co-finance entertainment focused on premium film, TV and audio formats. (Image source: Unsplash)

LVMH’s entertainment venture is led by Arnault heir Antoine Arnault and US CEO Anish Melwani.

ZEE Entertainment forms independent committee to address misinformation about company

According to ZEE MD and CEO, Punit Goenka their plan is now be centred around three key aspects. These included frugality, optimisation and sharp focus on quality content.(Image source: Moneycontrol)

The body will be tasked with reviewing and addressing the widespread circulation of misinformation, market rumours, and speculation that has negatively impacted the company’s public image and investor confidence.