Tag: Media

Google parent Alphabet’s ad revenue disappoints even after raking in $65 billion in ad revenue

YouTube will begin to require creators to disclose when they’ve created realistic altered or synthetic content, and will display a label that indicates for people when they’re watching this content. (Representative Image: Mitchell Luo via Unsplash)

Alphabet’s search and video juggernauts Google and YouTube faced competition for ad budgets from other online platforms, including Facebook, Instagram, TikTok and Amazon.

Budget 2024: More fiscal incentives needed to bridge the gender gap

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

Apart from measures to advance gender equality, Millennials and Gen Z in India are also expecting, among other things, tax relief and extension of FAME and other subsidies to push EV ownership.

The Coca-Cola Company does away with labels from Sprite bottles

As a part of limited trial, until March, the see through bottles will be on sale across eight Tesco Express locations in the UK. (Representational image: Philip Myrtorp via Unsplash)

This is a part of a new trial to make it stand out from the rest of the competition. 500 ml Sprite and Sprite Zero bottles will see their labels being temporarily removed.

Zee not aware of any legal action being mulled over by Disney

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

ZEEL further added that it has always adhered to all the obligations imposed by the Securities and Exchanges Board of India (SEBI) Regulations, 2015 and will continue to do so.

Why HT Media ‘shutting down’ Fever FM as a marketing stunt is a bad idea

Ramesh Menon, CEO of audio business, HT Media Group, took to Fever FM’s LinkedIn to announce the seize of operations of Fever FM. (Representative Image: Michael Carruth via Unsplash)

HT Media recently announced that they would be shutting down Fever FM, a radio station under Fever Network. This was a big marketing gimmick. The radio station isn’t actually shutting down. It’s simply preparing for a relaunch and will move to a new digital home.

HT Media gimmick: Not shutting down Fever FM

The Fever Network includes Fever FM, Radio One, Radio Nasha, and Punjabi Fever. (Image sourced via HT Media website)

HT Media is not shutting down Fever FM. It was all a gimmick to announce its digital pivot.