Tag: Media

Allied Blenders and Distillers launches ZOYA gin; enters luxury gin segment

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

The trend of premiumisation in the Indian alcobev industry is increasingly marked by a move by younger, experimentative consumers to Indian origin products and experiences.

Colors achieves an 80% surge in viewership over the last six months

The past six months have seen Colors' viewership share surge by ~80 percent, helping uthe channel cross a milestone with 207 GRPs. (Representative Image: rc.xyz NFT gallery via Unsplash)

This comes as a culmination of an upsurge that the channel has been seeing all through the second half of 2023, growing from 117 GRPs in wk22 to 207 at the close of the year.

IAS announces first attention product to unify media quality and eye-tracking

Quality Attention uses advanced machine learning technology, actionable data from Lumen Research’s eye-tracking technology, and a variety of signals obtained as part of IAS’s core technology, including viewability, ad situation, and user interaction, and weighs them into a single attention score. (Image source: official website)

IAS’s attention model is designed to predict if an impression is more likely to lead to a business result including awareness, consideration, and conversion.

Vi and Team Vitality enter into esports partnership in India

This partnership will create opportunities for budding esports talent from across the country to have access to professional players, master classes, meet & greets with esports talent and many other opportunities. (Images sourced via Vi and Team Vitality websites)

The partnership encompasses many aspects such as brand sponsorship, content partnerships, gaming events and unique experiences at a never-seen-before scale.

India and SpaceX partnership: India to launch communications satellite through SpaceX rocket

The communications satellite weighs 4700kg, exceeding the current highest spacecraft launching capacity of 4000kg of ISRO. (Representative image by NASA via Unsplash)

This new high-capacity satellite will help boost India’s broadband communication, especially in the remote and unconnected parts of the country, NewSpace India Ltd (NSIL), the commercial arm of India’s space agency ISRO, said in a statement.

BARC boosts TV meter count to 59,000

TRAI had floated a pre-consultation paper on 21st September 2023, to highlight the issues which are required to be considered for the formulation of ‘National Broadcasting Policy’.

Utilizing Bar-O-meters to collect crucial TV viewership data, BARC is consistently adding new meters on a monthly basis to meet its goal

MIB issues final advisory to non-compliant MSOs

In a final notice, issued to MSOs on January 1, 2024 are urged to furnish necessary details and change their status by January 31, 2024.

265 MSOs have been advised to furnish the requisite details and get their status changed to compliant latest by 31.01.2024, failing which their MSO Registration shall be liable to be cancelled.