Tag: Media

YouTube’s anti-vaccine content controversy: study shows no proof found

The average share of anti-vaccine or vaccine hesitancy videos remained below 6 percent at all steps in users' recommendation trajectories,” said Margaret Yee Man Ng, an Illinois journalism professor and lead author of the study. (Representative image via Unsplash)

Researchers spoke to participants of the study trained by the World Health Organisation to specifically look for an anti-vaccine video on YouTube with as few clicks as possible. They were asked to begin their search from the first informational Covid-19 video uploaded by WHO on the video-streaming platform.

Disney Star sent notice by TDSAT against free streaming of cricket after AIDCF plea

With the ICC rights cycle commencing in a fortnight, Disney Star will have to go ahead and broadcast the upcoming ICC Under-19 Men's Cricket World Cup 2024 on Star Sports channels, marking the initiation of the new media rights cycle from January 19 to February 11. (Image sourced via X - @BCCI)

The plea that was filed by the All India Digital Cable Federation (AIDCF) states that offering free streaming of cricket is unfair for the cable TV industry that pays broadcasters to distribute and showcase cricket matches.

Advertisers are allocating more budgets to open web for measurable results: Criteo

Contrary to some assumptions, the majority of traffic to MFA sites is legitimate, with real users visiting these pages rather than bots. (Representative Image: Mathieu Stern via Unsplash)

According to the media company, finding audiences with a high purchase intent is the key and retail media marks the emergence of the next essential channel for advertising.

The ad industry is a changemaker: Srinivasan K Swamy

Srinivasan K Swamy has been a stalwart in the marketing services industry since October 1998 when he first joined the Executive Committee of Advertising Agencies Association of India (AAAI).

Srinivasan K Swamy, executive chairman, RK Swamy Hansa Group, feels advertising is a changemaker because it helps shape the mindset and the habits of people, and is therefore a force for societal good.

TRAI issues regulations and amendments to protect digital media copyright

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

Numerous modification/additions were proposed by several stakeholders. Hence, the Authority was of the opinion that system requirements for DRM shall be dealt with in a separate consultation paper.

OTT regulations: TRAI extends comments’ deadline on ‘Regulatory Mechanism’, ‘Selective Banning of OTT Services’ paper

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

Upon deliberation of the industry stakeholders’ request to extend the date for submission of counter comments, TRAI decided to extend the last date for submission to September 29.

Indian consumer tech market surges, indicates striking growth trends in 2023: GfK

The telecommunications (TEL) sector, i.e., smart and mobile phones, performed well in the first half of 2023, with a 12 percent increase in value despite a slight 4 percent decrease in volume. (Image via Unsplash)

One of the aspects of this transformation is the untapped potential within the consumer appliances sector. Despite the growth, the penetration of these products remains relatively low, indicating a vast opportunity for industry leaders to explore further.

TRAI extends date to receive comments on ‘Regulatory Framework for Broadcasting and Cable services’ consultation paper

TRAI issued a direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers' consent digitally across all Access Service Providers and Principal Entities (PE).

It has been decided to further extend the last date for submission of comments and counter-comments up to 3rd October 2023 and 17th October 2023, respectively.

Ministry of Information & Broadcasting asks BARC to share ‘Respondent Level Data’ with broadcasters

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

BARC India had asked MIB to elucidate if it wants the body to share Raw Level Data or Respondent Level Data. BARC sought clarity from the Ministry as there was confusion with respect to the interpretation of the term ‘RLD’.