Tag: OTT

Ad-supported streaming will become the new normal in India: PWC

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

By 2027, AVOD is anticipated to constitute a substantial 22.3 percent share of the overall OTT revenue in the India