OTT – storyboard18

ZEE Layoffs: More job cuts at ZEE expected this week as part of on-going cost cutting measures

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

Staff reductions are anticipated at ZEE this week with CEO Punit Goenka prioritising cost frugality, optimisation and investing in high-quality content.

Kerala govt set to launch first state-owned OTT platform – CSpace with 42 films

“Our alliance with Dhiraagu in Maldives has further solidified our footprint in South Asia, fostering a deeper connection with the diverse audience in the Maldivian market. This collaboration is poised to offer the nation’s viewers seamless access to Lionsgate Play’s premium content, taking a step ahead towards enriching the entertainment experiences of our audience. As we continue our quest of bringing global entertainment closer, this moment marks an important milestone in our journey and we look forward to the exciting chapters ahead,” stated Rohit Jain, President, Lionsgate Play, Asia. (Image source: Unsplash)

Films that have won awards or have been exhibited at major film festivals will also be streamed on CSpace.

Navigating the ever-evolving dynamics of content production for OTT

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

In India’s content production landscape, creators and producers often find themselves without
ownership or intellectual property (IP) rights for their work.

Should OTT players be worried about The Telecom Bill, 2023?

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

Companies including Meta express concerns that messaging apps or email and cloud services could fall within the purview of telecom regulation.

DPCGC rolls out an awareness driven campaign on OTT

Regional OTT content volumes exceeded Hindi language content in 2023 for the first time. (Representative Image: Bastian Riccardi via Unsplash)

The campaign aims to make law enforcing agencies and consumers of OTT platforms aware of the various tools that the law provides for an enhanced viewing experience, and to foster collaboration between parents, law enforcement agencies, and educational institutions, promoting responsible content consumption practices for all.

OTTs, apps will not be regulated as telecom services: DoT

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The move to remove OTT from the Telecom Bill is expected to be tabled in the winter session of the Parliament.

Healthy India | No-tobacco warning — here’s why the mandatory rule extended to OTT platforms

Prohibiting all forms of tobacco marketing aimed at the youth on social media is essential. Additional checks and balances must be reinforced to thwart the tobacco industry's relentless efforts to hook youngsters and replace consumers lost to tobacco-related diseases. (Representative Image: Mathew MacQuarrie via Unsplash)

The youth, the largest consumers of OTT content, are particularly susceptible to tobacco influence. With a staggering viewership of 658 million in India as of February 2022 and young adults aged 18-24 spending nearly 39 minutes daily on these platforms, the impact of this intervention can be profound, writes Dr. K Madan Gopal.

Lionsgate Play unveils a revamped brand identity across South Asian markets

Aligned with its refreshed identity, Lionsgate Play will continue strengthening its connection with the viewers and offering a seamless entertainment experience that they can trust. (Representational image via Unsplash)

Along with its revamped identity, Lionsgate Play will also focus on bringing forth an advanced user interface

OTT platforms against new proposal for additional layer in self regulation

The four-week rolling average was initially implemented upon the resumption of news genre ratings after a 17-month hiatus prompted by the alleged TRP scam (Representative Image: Jesus Loves Austin Via Unsplash)

OTT content operates on a ‘pull’ model and is already subject to a comprehensive vetting process before being made available on online platforms.

I&B minister Anurag Thakur: Won’t allow OTT platforms to demean Indian culture

Speaking about the Bill Union Minister Anurag Thakur has said that piracy causes a loss of over twenty thousand crore rupees to the film and entertainment industry every year. Years worth of effort that goes into making a film is laid waste by piracy. To act against this menace the Government passed this Act, a move which was widely welcomed by the industry.

In a meeting with OTT players, I&B minister Anurag Thakur mentioned how platforms have a responsibility of ensuring they do not propagate vulgarity and abuse camouflaged as creative expression.