LinkedIn’s Abhai Singh on how in the era of AI, relationships are at the core of B2B buying and selling

Abhai Singh, Head of Sales Solution – India at LinkedIn says that the dream of doing more with less is something that AI has brought to reality, and that doesn't mean that the hard work goes away. You still need to do a lot of hard work in sales. I think doing intelligent work is equally important.

Abhai Singh, Head of Sales Solution – India at LinkedIn discusses facts and findings of new report, Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024.

B2B sellers in India are increasingly relying on AI in their selling journeys: LinkedIn ‘Deep Sales’ report

he report shows that the 3 habits of top performers in sales organisations include ‘prioritising high-potential accounts’, ‘investing in building key relationships’, and ‘finding hidden allies and intel for relevant outreach’. Sellers who exhibit these behaviours are known as ‘deep sellers’ by LinkedIn. (Image source: Moneycontrol)

73 percent of B2B sellers exceed their quota using AI.