Tag: Sandeep Goyal

We will have coders sitting alongside copywriters: Sandeep Goyal on NEXT

Rediffusion's Goyal tells Storyboard18 that they believe a lot of the new-age companies are very tech-driven as most have engineers at the controls. NEXT will target these companies. (Representational image via Unsplash)

In an exclusive interview with Storyboard18, Dr. Sandeep Goyal, managing director of Rediffusion talks about what makes the new agency NEXT different, building the team and why Rediffusion is not in the network play.