The Unfiltered History Tour

Unfiltered credit where credit is due

As an industry, we can do better to celebrate creators more. (Representational image: Vlad Hilitanu via Unsplash)

Hear from one of the makers of India’s most-awarded campaign ever – The Unfiltered History Tour, at the Cannes Lions about the culture of credit sharing in the new generation of Indian advertising.

Dentsu Creative Group India’s Amit Wadhwa on defining modern creativity

'The Unfiltered Tour' for VICE World News. Dentsu Creative Group India CEO Amit Wadhwa says the aim of The Unfiltered History Tour was to decolonise a part of the Internet and make it educative.

Dentsu Creative Group India’s CEO tells Storyboard18 how and why the campaign ‘The Unfiltered History Tour’ stood out at Cannes Lions and other global ad awards.

Indian adland becomes more mature in matters of credit

'The Unfiltered Tour' has so far won a Grand Prix, a Gold, a Silver, and two Bronze Lions at Cannes this year. (Image via Twitter/TheHardCopyCo)

PG Aditiya tells us how it feels to win Grand Prix at Cannes Lions for Dentsu Webchutney, an agency he quit recently to start Talented. With most of the team that made The Unfiltered History Tour.