Tag: Trending

Ministry of Information & Broadcasting asks BARC to share ‘Respondent Level Data’ with broadcasters

The confusion arose because the data being referred to here was the Raw Level Data. However, it is actually the Respondent Level Data that is being shared with agencies and advertisers.

BARC India had asked MIB to elucidate if it wants the body to share Raw Level Data or Respondent Level Data. BARC sought clarity from the Ministry as there was confusion with respect to the interpretation of the term ‘RLD’.

MIB to introduce new bill to regulate OTT platforms and DTH services

OTT is tuned into for specific programming, so ads are more likely to be consumed because they are fewer and unskippable at the start and middle of programming.(Representative Image: Bastian Riccardi via Unsplash)

The bill is currently in its initial stages and is most likely to be introduced only after the general elections next year.

Zee row: ‘What’s the guarantee you will finish investigation in 8 months’ SAT asks SEBI

The NCLAT will be hearing a challenge to the Zee-Sony merger on May 17. (Source: Moneycontrol)

Senior counsel Darius Khambata, who appeared for SEBI informed the tribunal that while the investigation is likely to be completed in eight months as per SEBI’s chairperson, he will take further instruction and apprise the tribunal of the same.

TRAI announces consultation paper on regulatory issues for OTT players

The Ministry, in accordance with Regulation 15(1) of the Interconnection Regulation, 2017, mandated that every distributor of channels must conduct an annual audit of their system. (Representative Image: Piotr Cichosz via Unsplash)

The TRAI indicated that live content on OTT platforms may be brought under a similar rules and regulations structure as the broadcasting sector.

AI Threat: 80% DNPA members restrict use of crawlers on websites to train AI models

While ML, Python and SQL continue to dominate current skills requirements in AI; GitHub, PyTorch and Databricks are also beginning to emerge as important skills. (Representative image by Andrea De Santis via Unsplash)

Digital news publishers the world over and in India are jumping into action to safeguard their content against powerful web-crawlers like OpenAI’s GPTBot, which collects data from websites to train its AI models.

Animation films are branded as funny cartoons in India because viewers aren’t exposed to other kinds of animated storytelling: Suresh Eriyat

From left: Suresh Eriyat, creative director and founder, Studio Eeksaurus; Adithi Krishnadas, director, Kandittund! (Images sourced via Forbes India)

Suresh Eriyat, the founder and director of Studio Eeksaurus, and Adithi Krishnadas, the director of National Award-winning animation film Kandittund! speak about the film, the studio’s previous award-winning work and the issues plaguing the animation industry.

India vs Pakistan: How brands reacted to the weather playing spoilsport

From Zomato, Swiggy, Dunzo, Uber, Amazon Prime and more. FInd out which brands had the cleverest moment marketing posts on social media during the India-Pakistan Asia Cup matches. (Image sourced via X - @BCCI).

Let’s take a look at some of the moment marketing posts by brands on social media during the India-Pakistan Asia Cup match.

SEBI and Finfluencers: “You can’t regulate lakhs of people. You can’t attack freedom of speech…”, says Radhika Gupta, Edelweiss AMC

Narayan said that its important for people to rely less on finfluencers who are giving them ‘get rich quick tomorrow’ kinds of philosophies and inducing them into the market, (Representative Image: Mark Duffel via Unsplash)

“The best thing is to take your registered intermediaries and say that you guys should have nothing to do with this,” said Radhika Gupta about SEBI’s crackdown on finfluencers.

Finfluencer scams back in action: Use fake messaging to lure consumers

The Centre had cracked down on coaching centres in January with guidelines stating that these centres couldn't enrol students below 16 years of age, make misleading promises, or guarantee rank or good marks.

A few finfluencers have been under scrutiny for using fake screenshots of inflated and wrongly depicted profits to lure consumers into buying their finance courses and Telegram channel subscriptions.

Why Mukesh Ambani is betting on Reliance Retail to spearhead RIL’s future growth

As of FY23, the retail business contributed 12 percent to the group’s EBITDA, up from 7 percent in FY19. This growth has been gradual in case of retail compared to Jio (from 17 percent in FY19 to 34 percent in FY23). (Image sourced via Forbes India)

RIL is banking on India’s per capita growth to lead its retail business’ explosive growth. India’s per capita income will likely hit $10,000 by 2050, going by the trend in the last 10 years. Ambani expects its retail business to ride this growth.