Tag: Trending

Merger or mess?: WPP kills Wunderman Thompson brand after merger with VMLY&R to form VML

Wunderman Thompson was essentially straddling two spaces – brand and legacy that JWT stood for and the digital prowess and tech that Wunderman is globally known for. (Representative image via Unsplash)

The merger of Wunderman Thompson and VMLY&R has left the industry wondering what has happened to one of the most iconic agency brands.

54 percent of consumers expected to engage in hybrid shopping: InMobi study

The study highlights that brands can prepare for pre-festive excitement and beyond by tapping into category-specific user insights to craft tailored experiences like special offers and engaging content. (Representative Image: Erik Mclean vis Unsplash)

To maximize their presence throughout the customer journey, brands should connect with high-intent audiences early on through a multi-channel, full-funnel approach, rather than solely focusing on the final purchase stage.

Ecommerce festive season offers shrink; brands and online sellers overachieve target by 25-30 percent

With potential inclusion in the government's agenda, the policy seeks to balance interests between MSMEs and online marketplaces.(Representative Image: Bastian Riccardi via Unsplash)

Sales of LG India grew by 30 per cent with televisions, washing machines and refrigerators. Flipkart sold over 4 lakh units of Apple’s iPhones during this period.

Ambani’s stars align; beats Adani to become India’s richest individual

Mukesh Ambani and Gautam Adani on the Hurun rich list. This year, Kumar Mangalam Birla, chairman of Aditya Birla Group along with the Niraj Bajaj family of the Bajaj Group made a comeback this year, displacing Vinod Adani, brother of Gautam Adani and Uday Kotak of Kotak Securities from India’s top 10 wealthiest persons list. (Images sourced via Forbes India)

Mukesh Ambani, chairman and MD of Reliance industries secured the paramount position in this year’s Hurun list with a total wealth of Rs 8,08,700 crore. Ambani surpassed Gautam Adani, chairperson of Adani Group to achieve pole position.

MIB asks TRAI to include giving TV distributors autonomy for bouquet pricing issue in consultation paper

The recent decision was taken under the provisions of the Information Technology Act, 2000 in consultation with other Ministries/Departments of the Government of India, and domain experts specializing in media and entertainment, women's rights, and child rights. (Representative Image: Glenn Carstens-Peters via Unsplash)

MIB has written to the TRAI Secretary to take into account AIDCF’S proposal to allow TV distributors autonomy to break broadcast bouquets.

Zee-Sony merger to take place by December this year

ZEE Media, through IDPL, to invest in NewsReach which calls itself a "PR solution platform provider connecting advertisers to their target audience."

If the proposed merger materialises, it will bring together over 70 television channels, video streaming services, as per reports.

Apple trolled by netizens for using plastic at the 2023 Wonderlust Event

“Apple gave us cookies at the event. They were so good,” said YouTube star Nikias Molina on Twitter (now called X), and shared a picture of a cookie wrapped in plastic packaging. (Image by @NikiasMolina via Twitter)

The event attendees were given cookies wrapped individually in clear plastic and that led to netizens calling out Apple and trolling the company.

TRAI issues regulations and amendments to protect digital media copyright

The consultation paper on the new broadcast policy will be released within the next few days, said the TRAI chairman. He added that Telecom Regulatory Authority of India has completed the process of pre-conversation for a broadcast policy. (Image sourced from Moneycontrol)

Numerous modification/additions were proposed by several stakeholders. Hence, the Authority was of the opinion that system requirements for DRM shall be dealt with in a separate consultation paper.

OTT regulations: TRAI extends comments’ deadline on ‘Regulatory Mechanism’, ‘Selective Banning of OTT Services’ paper

MSOs (Multi-System Operators) and HITS (Headend-In-The-Sky) operators are also instructed to ensure that LCOs with interconnection agreements submit the necessary details within the specified timeframe.(Representative image by Erik Mclean via Unsplash)

Upon deliberation of the industry stakeholders’ request to extend the date for submission of counter comments, TRAI decided to extend the last date for submission to September 29.

TRAI extends date to receive comments on ‘Regulatory Framework for Broadcasting and Cable services’ consultation paper

TRAI issued a direction dated 02.06.2023 under TCCCPR-2018 to all the Access Providers to develop and deploy the Digital Consent Acquisition (DCA) facility for creating a unified platform and process to register customers' consent digitally across all Access Service Providers and Principal Entities (PE).

It has been decided to further extend the last date for submission of comments and counter-comments up to 3rd October 2023 and 17th October 2023, respectively.